Observations And Analysis Of The United States Health Care...

Observations and analysis of the comparison: The Matrix tells that the US health care delivery system that (The process that enables people to receive health care or the provision of health care services to patients) is complex and massive, and despite the uniqueness of the US health care delivery system, but it lacks the universal access (no national health care program); therefore, not all population has continuous and comprehensive health care. Its mission is to have universal access with better quality. Its components of the functional view (Financing, Insurance, Delivery, and Payment). The problem of rising health care costs was a major force driving the rise of the cost of managed care which is a subsystem of US health care delivery system. While the mission of public health system: Promote Physical and Mental Health. Prevent Disease, Injury, and Disability. Prevents epidemics and the spread of disease. Protects against environmental hazards, Prevents injuries. Promotes and encourages healthy behaviors. Responds to disasters and assists communities in recovery. Assures the quality and accessibility of health Services. And the Core Functions of Public Health 1-Assessment, 2-Assurance, 3- Policy development. The structural capacity of the public health system is the cumulative resources and relationships necessary to carry out the important processes of public health. Structural capacity includes the following elements: information resources, organizational resources,Show MoreRelatedWhat Are Primary Care And The Related Concept Of Gatekeeping?1422 Words   |  6 PagesWhat are primary care and the related concept of gatekeeping? How does that model work for the United States health care delivery system? The utilization of primary care physicians as gatekeepers to masters and other medical resources, thought to be an overseen care development in the United States, has multiplied amid the previous couple of decades. Its presentation has been joined by a legislature supported developer of research into referrals from primary care. †¢ Gatekeeping systems have developedRead MoreInformatics Specialty Essay1595 Words   |  7 Pagesof electronic health records (EHR) progress nationwide, the concepts of interoperability and health information exchange (HIE) must be discussed. The Healthcare Information and Management Systems Society (2005, p. 2) define interoperability as â€Å"the ability of health information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcare for individuals and communities.† Interoperability is the enabling of two systems, including thoseRead Morehkjhjh1374 Words   |  6 Pageshistory (FH): listing of diseases in the family that may impact the patient. A family tree is sometimes used. Review of systems (ROS) or systems inquiry: a set of additional questions to ask, which may be missed on HPI: a general enquiry (have you noticed any weight loss, change in sleep quality, fevers, lumps and bumps? etc.), followed by questions on the body s main organ systems (heart, lungs, digestive tract, urinary tract, etc.). The physical examination is the examination of the patient forRead MoreJohn Peter Smith Hospital ( Jps ) Is Part Of The Jps Health Network1320 Words   |  6 PagesJPS health network that provides health services to the people of Tarrant County, Texas. According to the United States Census Bureau (n.d), Tarrant county population is estimated to be one million nine hundred eighty-two thousand four hundred ninety-eight (1, 982, 498), as of July, 2015. John Peter Smith hospital is publicly funded with a 537 bed. It is located in Fort-Worth, Texas. Accreditation is by the Joint Commission. Services provided include Intensive Care, Emergence care, Urgent Care, TraumaRead MoreReflection Of Medical Informatics1424 Words   |  6 Pagesdata capture and analysis in improving public health. One of the major misconceptions I had was that this course would not cover wide range of factors influencing the biomedical informatics field. Much to my surprise, the course provided a comprehensive anal ysis of factors related to biomedical informatics, including but not limited to EHR systems, interfaces, Health Information Exchanges, Meaningful Use (MU) requirements, and controlled medical vocabularies such as Logical Observation Identifiers NamesRead MoreEducational Preparation And Varying Competencies Of Bsn Vs And Nurses1029 Words   |  5 Pagesin nursing education. The World War called for nurses to serve the need of the civilian force, however, since traditional hospital programs at the time spun 36 months or more, a shortage of competent healthcare professionals was imminent. The United States Congress responded to the shortage by passing the Nurse Training Act of 1943. With this law, the government provided financial incentives to nursing schools to establish training programs that focused primarily on practical and clinical nursingRead MoreThe Chosen And Accredited Hospitals Or Medical Facilities1510 Words   |  7 PagesIssue Analysis Paper The chosen and accredited hospitals or medical facilities were chosen based on an informal decision and the familiarity and personal knowledge of these facilities. Singing River Health System (SRHS), Forrest General Hospital (FGH), and Memorial Hospital at Gulfport are all located in various counties in Mississippi. Baylor Medical Center at Irving is located in Texas, Oschner Health System located is located in Louisiana, and the University of Alabama at Birmingham (UAB) HealthRead MoreElectronic Medical Records And The New Age Of Electronic Health Information Technology Essay1271 Words   |  6 PagesElectronic Medical Records (EMRs) are now exercising a more significant impact on healthcare practices than ever before. The United States healthcare system stands on the brink of a new age of electronic health information technology. The potential for innovation within this new technology represents a great opportunity for the future of medicine. However, in seeking to implement EMRs caution must be exercised to ensure that implementation does not have adverse effects on the personal nature of theRead MoreMadeleine Leiningers Cultural Care Diversity Theory1662 Words   |  7 Pagesthat our local healthcare system has been dealing with is an increase in culturally diverse patients. There has been a recent surge in Sudanese and Hispanic populations seeking healthcare. The direct care staff treating these patients need to have resources available to provided culturally competent care. This includes things such as translators, translating devices such as the â€Å"blue telephone†, and culturally appropriate spiritual care. The theory chosen for analysis in this paper is MadeleineRead MoreGm5882764 Words   |  12 PagesExecutive Summary 2 Introduction 5 Company Background 7 Quality Intitiatives 9 Key Observation Points 11 Comparative Analysis 12 Concluding Remarks 13 Future Recommendations 15 Appendix 17 References 21 Executive Summary Coventry’s roots can be traced back to November 21, 1986, the date the company’s predecessor company, Coventry Corporation, was incorporated. Coventry Health Care, Inc. became a public company in 1991, and is currently listed on the NYSE with ticker

Gender Roles in Susan Glaspells A Jury Of Her Peers and...

Gender Roles in Susan Glaspells A Jury Of Her Peers and Trifles Twentieth century society places few stereotypical roles on men and women. The men are not the sole breadwinners, as they once were, and the women are no longer the sole homemakers. The roles are often reversed, or, in the case of both parents working, the old roles are totally inconsequential. Many works of literature deal with gendered roles and their effect on society as a whole or on an individual as a person. A Jury Of Her Peers and Trifles, both written by Susan Glaspell, are works of literature that deal with socially gendered roles during the early nineteenth century. The two works are almost exactly alike in that the dialogue from A Jury Of Her†¦show more content†¦Wrights life in their hands to do with what they will. Mrs. Peters and Mrs. Hale find the evidence needed to convict Minnie Wright and they suppress it. They were women who understood the plight of loneliness and the death of a beloved pet. Mrs. Hale understood that Mr. Wright was a hard man to li ve with and she knew that he had not only killed Mrs. Wrights bird but he had also killed the real Minnie Foster, the girl she had been. The men in the story, Sheriff Peters, Mr. Hale, and the young unmarried County Attorney, see only surface things. They believe that the motive for Johns murder lies in the bedroom or in the barn. The men flounder around ignorantly searching for something they will never find because they can not think as Minnie Wright did. If the women had told them about the discovery of the dead bird, they would probably laugh and say that the women needed to go back to their quilting and their jellies. The ragged and uneven sewing that suggests a misplaced state of mind in Minnie Wright would also have been laughed at. The men wanted to find something concrete that would easily convince an all male jury but they never would. To men, dead canaries are dead canaries, they would never read into it what Mrs. Hale, Mrs. Peters, and Mrs. Wright did. The gap between husband and wife is made even more apparent through dialogue. The men hear that Mrs. Wright was worrying about her preserves, and they laugh at her saying that she should beShow MoreRelatedSusan Glaspell s A Jury Of Her Peers1408 Words   |  6 PagesGrowing up in Iowa in the 1800s and 1900s, Susan Glaspell took inspiration for many of her stories from personal experiences. As a former courthouse reporter herself, Glaspell’s short story â€Å"A Jury of Her Peers† is based largely on her involvement with a murder case and a kitchen she recalled investigating. â€Å"A Jury of Her Peers,† a rendition of her early play, Trifles, focuses on the homicide of an abusive husband by his wife. While the men investigating the case overlook the various signs of abuseRead MoreAnalysis Of Susan Glaspells Trifles: Patriarchal Dominance997 Words   |  4 PagesPatriarchal Dominance Susan Glaspell’s a stage play Trifles filmed by Jasmine Castillo is based on the theme that two genders are separated by the roles they performance in society and their powers of execution. The story is about the terrible murder of Mr. Wright by his wife, and the women who found the evidence in farmer’s house decided to be silent and hide it. The women unquestionably have a strong motive to be quiet about their discovery. The discriminatory separation between two genders proves that womenRead MoreFeminism at Its Best810 Words   |  3 PagesGender roles have transformed throughout time, from the domestic womanhood of the 1920s to the breadwinners of the 21st century. In â€Å"A Jury of Her Peers,† Susan Glaspell articulates the suffrage women of her time had to endure brought on by the weaker sex stereotype that had plagued the human brain for quite some time. Annenberg Learner states that the short story is based on a true event Susan Glaspell had covered in 19 00 while working as a reporter for Des Moines Daily News (Annenberg Learner;Read MoreFeminist At Heart By Susan Glaspell Essay1294 Words   |  6 PagesFeminist at Heart Susan Glaspell is one of the less known backbones of American women writers. She was unconventional in a conventional time, and paved the way for respect in journalism, and then writing, for women. In a time when women were supposed to be quiet, obedient housewives, and not much else, she gave women a voice and challenged the stereotype while bringing common women’s issues to the spotlight. Glaspell started as a newspaper writer and evolved into a literary master, though she isRead MoreUnderstanding Feminism in Susan Glaspells Trifles1577 Words   |  7 Pages8th, 2012 Understanding Feminism in Susan Glaspell’s Trifles Susan Glaspell lived during a time where women’s rights were not fully acknowledged. The oppression of women during this time stretched to the point that they were not truly acknowledged as their own person. They were to be seen and not heard so to speak. Their sole purpose was to take care of their families by keeping house and performing their caretaker duties. Glaspell even demonstrates in her story that the women in this town wereRead MoreThe Use of Symbols in Susan Glaspell’s Play Trifles1421 Words   |  6 PagesIn the nineteenth century until the twentieth century, women lived under men’s shadows. In that time, inequality between genders was the most obvious thing that characterized the society. Women’s role was guided by men and was simply related to their domestic environment; nothing but a caring wife and a busy mother. Unlike now, men looked at women as machines that had to provide comfort and mind relax to their husbands even if their hus bands did not provide that to them. To be specific, society inRead MoreThe Unbalanced Scale Between Men and Women940 Words   |  4 Pagesissue concerning gender has â€Å"consistently occupy the media and the public mind.† (Correll 20). It has established beliefs about the roles of men and women as a whole. â€Å"A man is expected always to be strong, impervious to pain, and especially to emotional stress, dominant in the role of lord and master; a woman is expected to be docile, submissive, passive, fulfilled in the role of subordinate.† (Fremon 129). It has been concluded for the longest time that women are the inferior gender, biologicallyRead MoreThe Deception of Trifles: Gender Roles in the Play by Glaspell1550 Words   |  7 PagesIn the 19th Century, women had different roles and treated differently compared to today’s women in American society. In the past, men expected women to carry out the duties of a homemaker, which consisted of cleaning and coo king. In earlier years, men did not allow women to have opinions or carry on a job outside of the household. As today’s societies, women leave the house to carry on jobs that allow them to speak their minds and carry on roles that men carried out in earlier years. In theRead MoreTiffles Annotated Bibliography1375 Words   |  6 PagesTrifles Annotated Bibliography Alkalay-Gut, Karen. Jury of Her Peers: The Importance of Trifles. Studies in Short Fiction 21 (Winter 1984): 1-9. In this deeper look into Trifles, Karen goes through the plot and discusses what you should pay more attention too. She describes the symbolism in some of the objects as well as explain the scenes and their little details. Karen finds the difference between male and female perceptions of judgment to be central to the play. She explains that youRead MoreSusan Glaspell s A Jury Of Her Peers Essay1789 Words   |  8 Pagesdefined as the treatment of someone or something with due fairness, but the fairness of a situation is often seen differently, depending upon the viewer. In Susan Glaspell’s, A Jury of Her Peers, the idea of who is capable to fairly judge a person, and therefore serve justice, is examined through the arrest of Mrs. Minnie Wright for the murder of her husband. As the sheriff and others go to the Wrights’ house, the suggestion is made that those empowered by law to cast judgement and those with an understanding

Systematic Review of Dactors Adoption †Free Samples to Students

Question: Discuss about the Systematic Review of Dactors Adoption. Answer: Introduction: There are several factors that determine the type of healthcare experts who are supposed to be involved in a healthcare team. Firstly, is the team make up, like having the required size or the need to reduce lower impacts of status difference between for instance nurses as well as the clinicians. The second factor is the team process which includes conflict management, communication structures as well as leadership that reinforces progress and provides clear expectations and objectives. Thirdly, is the type of the teams task of matching type and training to the extent of complexity as well as promoting cohesiveness. Lastly, is the environmental aspect which entails acquiring of the needed resource as well as establishing the required resources (Bechtel and Ness, 2010). According to Doctor Robert Wah, an American Medical Association President, doctors should lead the healthcare team. He further argues that families and patients need a healthcare provider who is well prepared and in the best interest to meet the preferences or needs to lead a healthcare team. Besides, the role of a leader can change from time to time so at times, a physician, a nurse, a nutritionist or a pharmacist can be the leader (Ciccone et al., 2010). The most important member of the healthcare team is the patient. According to (Gagnon et al., 2012), safety is ideal for the doctors and the entire team caring for the patient. Besides, they (patients) can play a crucial role in their care by being an informed or active member of the healthcare team The key issue in the situation of Mr. Hughes is likely to be the incidence or the prevalence of behavioral disturbances as a result of Dementia. Statistically, at some point in life, over 90 % of individuals with dementia are expected to develop behavioral problems (Gravlin and Bittner, 2010). This is witnessed in the case of Mr. Hughes where he has been engaging in verbally aggressive outbursts towards staff and other patients during his hospitalization. Also, his mother has reached a point where she cannot look after him and has been admitted to the rehabilitation unit. The people who should be in the healthcare team for the case of Robert and their functions include; clinical decision makers whose function is to manage the clinical aspects of care and technical consultant whose function is to provide information regarding specialized aspects of care (Lluch, 2011). However, the support services will enhance, support or boost the primary care services and the coordination point organizes all efforts. The work of a resource manager will be to deal with the economic aspect of care, and lastly, the information coordinator will manage information from different sources. The question on delegation of staff to the patients by a registered nurse calls for first understanding the role and functions of every person in the healthcare sector. In the case scenario presented, we are provided with five personnels who include one registered nurse one enrolled nurse and three assistant in nursing (AIN) who are on duty. An AIN must support registered nurses and enrolled nurses in the delivery of care to the patients. According to Martinez et al., (2011) RN registered nurse who has the assessment of the client and delegates the responsibility for the scope of the nursing practice decision-making framework. The duties of an AIN include but not limited to patient meals and activities of living (AOL), patient mobility and toileting, communication, and documentation. The enrolled nurses works in the team under guidance by a registered nurse (Nutting et al., 2011). In the surgical wards, EN works in unison with the RNs to plan as well as deliver nursing care. Although their scope is wide, they also provide education in the hospital settings apart from undertaking other nursing responsibilities such as monitoring change to the client situation, and administration of drugs among other functions (Potter et al., 2010). However, for the case scenario presented, the best way to allocate the staff would be 50/50. This implies that one RN would deal with 11 patients, one enrolled nurse and one assistant in nursing. On the other RN, he/she would deal with 11 patients and two AINs. Notably, since ten patients had gone for surgery, it does not necessarily imply that they will be served and released at the same time. The best way forward for an RN is to prioritize the patients as they come back to the unit one after the other. Also, one RN cannot serve all the clients, so they have to be shared equally between the two RNs and ENs /AINs. References Bechtel, C., Ness, D. L. (2010). If you build it, will they come? Designing truly patient-centered health care. Health Affairs, 29(5), 914-920. Ciccone, M. M., Aquilino, A., Cortese, F., Scicchitano, P., Sassara, M., Mola, E., ... Bux, F. (2010). Feasibility and effectiveness of a disease and care management model in the primary health care system for patients with heart failure and diabetes (Project Leonardo). Vascular health and risk management, 6, 297. Gagnon, M. P., Desmartis, M., Labrecque, M., Car, J., Pagliari, C., Pluye, P., ... Lgar, F. (2012). Systematic review of factors influencing the adoption of information and communication technologies by healthcare professionals. Journal of medical systems, 36(1), 241-277. Gravlin, G., Bittner, N. P. (2010). Nurses' and nursing assistants' reports of missed care and delegation. Journal of Nursing Administration, 40(7/8), 329-335. Lluch, M. (2011). Healthcare professionals organisational barriers to health information technologiesA literature review. International journal of medical informatics, 80(12), 849-862. Martinez, J., Ro, M., William Villa, N., Powell, W., Knickman, J. R. (2011). Transforming the delivery of care in the posthealth reform era: what role will community health workers play?. American Journal of Public Health, 101(12), e1-e5. Nutting, P. A., Crabtree, B. F., Miller, W. L., Stange, K. C., Stewart, E., Jan, C. (2011). Transforming physician practices to patient-centered medical homes: lessons from the national demonstration project. Health affairs, 30(3), 439-445. Potter, P., Deshields, T., Kuhrik, M. (2010). Delegation practices between registered nurses and nursing assistive personnel. Journal of nursing management, 18(2), 157-165.

Social, Technical and Financial Aspects of Google Company

Abstract This paper analyzes Google from various perspectives that include social, technical and financial aspects. In essence, it was established that Google is a multinational company that has a very large market share in the technological industry. The company has invested in different portfolios such as social media, emailing and analytics among other things.In its pursuit to penetrate the international market, the company incurred HR challenges, competition, and structural reformation issues.Advertising We will write a custom essay sample on Social, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More Further, there are current challenges which face the company, including the rise of Facebook, vertical searches and limited diversification. Finally, the financial analysis indicates that the company is increasingly adding its revenue, but the rate of growth is reducing over the years. Introductory Statements Google is one of the most developed and popular companies in the contemporary world. The company is known for many of its technological services it offers to customers globally. The emailing service is the most used and subscribed as compared to most of its portfolios. Indeed, Gmail has earned its reputation as the most preferred emailing platform. This came after the company staged intense competition against Yahoo which was the most popular email provider. Google has been developing new ideas and technologies in order to dominate the market. Its capability to understand the market and improve customer’s experience is admirable. In addition, this capability, innovation, and customer-oriented ideology have earned a competitive advantage. Its competitiveness has enabled the multimedia giant to acquire about 60 percent of the market share. As such, the company has been able to employ about fifty five thousand employees. Besides the big number of employees and the mar ket share, the technological monolith has accumulated assets worth over $70 billion (Kirkpatrick, 2010). As a result, the company is considered as one of the businesses that have risen rapidly. The sudden rise of Google and its global acceptability makes it important to analyze some of the critical issues that define its operations. In this light, this paper will touch on some of the organizational, technical, and financial aspects of Google. In this regard, it will discuss both the historical and contemporary issues facing the company. Importantly, its financial performance will be analyzed in relation to the last three years. History and Major Products History of the Company The company was conceived as a shared idea developed by two students – Serge Brin and Larry Page. They conceived this idea in 1995 while studying in the University of Stanford. When they met in 1995, they developed close friendship as colleagues. In 1996, the two scholars sought to start designing and d eveloping a search engine which they named BackRub.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The search engine was allowed to operate in the university’s servers to an extent of over-using the bandwidth. From then, the dual have developed the company as shown the listed discussion below according to the years. 1998: -The dual launched a service known as the Google Friends Newsletter. -The two scholars requested to be incorporated in the state of California. -Google is highly recognized as the search engine of choice in the market. 1999: – The Company opened an office along the 165 University Avenue. -Later they relocated to 2400 Bayshore which is just a few kilometers from Stanford. -In addition, they hired their first chef who was the point of departure as far as the company’s food program is concerned.Advertising We will write a custom essay sample on Soci al, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More 2000: -The Company discovered MentalPlex which was conceived as the mind reader. – The company won the Webby and user’s awards. The award was attributed to the technical advancement and capabilities. -They also made other developments that included Google Adwords and Google Toolbar. 2001: -The Company makes an acquisition whereby it bought Deja.com. -Within the same year, Eric Schmidt becomes the chair to the board. -The company discovered and publicized the Google Images platform where people would access millions of images. This was followed by the invention of the Google Zeitgeist. 2002: – The Company sought to support business efficiency.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More -It created the Google Search Appliances which enabled businesses to search their documents. -They produced Google API which facilitate search of website documents. -The company invented the Google Labs that facilitated the use of beta technology. – They introduced Google News and Google Shopping within the same year. 2003-2008: – The Company bought Pyra Labs which was known for creation of blogs. – It developed Google Adsense, Google Grant and Google Books. -In 2004, they launched Orkut, Gmail, Picasa and the Google Scholar. -In 2005, the company came up with the Google Maps, Google Mobile Search and Google Analytics. -In 2006, Google developed Google Finance, Google Calendar, Google Trends, Google Wallet, and App for Education. -In 2007, the company came up with services such as Safe Browsing, Android Platform and YouTube Partnership. -In the same year, Forbes International declared the company as one of the best organizations to get employed. -In 2008, Google came up with the BOLD internship program, Double-Click and Google Map Maker. -Google Chrome and Google Mobile App for the iPhone were developed. 2009-2014:- Google Voice and Google Ventures were invented and launched. -In 2010, Nexus Line, Google Crisis Response, and the Google Tv were brought to existence. -In 2011, the company developed the Google Art Project and Larry Page was appointed as the CEO of the company. -In 2012 the company was affected by the pursuit of the USA government to censor the usage of the internet. Amidst other companies, Google stood up against the legislation promoting the censorship. -In 2013, the company embarked on the production of clean wind energy and the invention of the Google+ Photos. -In 2014, the company acquired Nest, invented Android Lollipop and Google for Work among other products. Products Indeed, Google offers many products to its clients all over the world. In essence, most of these products have been included in the discussion regarding the history of the company. From that discussion, it is evident that the company has many products in the market. However, there are those products that have defined the competence of the company and made a vast effect on the market share. These are some of the most crucial products: Gmail – This is an emailing platform which provides people with the opportunity to communicate and collaborate. Google Chrome – This is a browser which enables users to access website documents and download files from the internet. Google Map – The company enables people to find locations and residences using the online maps. Gmail plus – This is an upcoming social site which seeks to connect people around the world. Web Search – The web search allows people to find web pages over the internet. AdSense – It enables customers to make revenue online through advertisement. Google Books – Students can access textbooks online through this product. Google Driv e – This is an amazing service where clients are allowed to store and access information remotely. Google Translate – The service translates text from one language to another. Google Docs and Sheets – This product is used to open both the word documents and spreadsheets. Android – This is an open source operating system which enables mobile devices to install most of the mobile applications for use. It is one of the fast growing application platforms in the world. It is posing a great threat to operating systems such as Windows and the Mac. When and How the Company Went International In essence, although the Google Web Search was widely used around the globe, Google officially became an international company in 2001. During this year, the company opened its first international office. This move was meant to target the Asian market segment which is highly populated. After the office in Tokyo, the company moved forward to open another international office in Sydney. This is another international location which has a lot of financial and technological opportunities. The company opened these offices so as to tap the expertise in Asia. As such, the company benefitted from the unexploited consumer market and the rich skills. The decision can be termed as a strategic, reasonable, and competitive move. Initial International Issues and Challenges In essence, Google sought to explore the international market after six years of operation. Although this time had substantially equipped the company management with the needed experience to run normally, it posed some few challenges during globalization. First, the company was under stiff competition from the dominant Yahoo Company. Indeed, before the establishment of Google, Yahoo was the most used and recognized web search engine. It also provided many customers with emailing services around the world. In addition to this, Yahoo has already penetrated the international market and connected peopl e using the Yahoo Messenger. As a result, Google was a new entrant as far as the international market was concerned. This implies that the stiff competition incurred by the company was a critical challenge. Second, the company faced human resource issues due to the fact that it was expanding globally. In this regard, opening the new offices in Tokyo required employees and managers to operate the premises. This implies that the company had to add financial resources to hire more experts. Besides the issue of financial capability, the company faced the challenge to get credible and able employees in the new arena.  Globalization also posed a critical challenge when it came to the acquisition of the market share. In this regard, it is understandable that Yahoo had already penetrated the global market. The new establishments therefore presented a challenge to the marketing department and the acquisition of customers in the new territory. This was coupled with the expansion of organiza tional structure and the scope of operation. Current International Issues and Challenges Whereas Google has been successfully conquered the world’s most dominant emailing and messaging giant, technology is increasingly becoming dynamic. Companies which are not direct competitors evoke critical challenges and issues. From the social perspective, the social media has gained a lot of popularity worldwide. In essence, Facebook is considered to be the social media monolith than encounters very weak competition. In the age of social media, Google has realized that it cannot hold its clients to its services completely. However, the company is known for its pursuit to tie customers to all its services and discouraging deviation. However, Facebook has become very popular. In order to answer to this competition, the company has invented the Gmail Plus (Arthur, 2012). Nevertheless, its clients are not prepared to leave Facebook for Gmail Plus. The tag of war regarding social media is on e of the most challenging issues facing Google.  Second, the company incurs critical anti-trust and frequent monitoring. The world and USA have been monitoring Google to find out whether it passes the credibility test. For example, when Google bought the ITA, which provides information on flights, the American government hesitated to clear the deal. This hesitation lasted for a whole year and was evoked by the concerns that Google would have preferential treatment towards the acquired company. In the same breath, the EU has been conducting thorough investigations concerning complaints raised in relation to such preferential treatments. Importantly, this is a crucial challenge due to the expected rise and growth of the online businesses. With this growth, there will be need to rethink about impartiality as far as web searches are concerned.  Third, the company is facing the effects of slow growth as a result of the law of large numbers. However, this situation cannot be ignored b ecause most of the other companies are growing rapidly. In particular, the company slowed its financial growth in 2013 to 21 percent. The growth had slowed to 29 percent in 2011 due to the same situation. Whereas this growth has been slowing in an alarming rate, the company was growing at 100 percent during the year of its IPO. However, the company still compares competitively with its counterparts of the same size. Nonetheless, it should develop ways to innovate new services and products in order to attract more customers and increase portfolios. Bearing in mind that companies become dormant after reaching a certain size, the technological monolith should not lie on its success. It is time to invest more money in research and development in order to leverage its growth.  Additionally, employing new expertise should also be an option of leverage.  Additionally, Google is grappling with the capability to satisfy the payment and e-commerce industry. The company made an attempt to provide a phone-attached chip which was aimed to facilitate payment. However, it failed terribly whereas companies such as PayPal, Amazon and Apple are fairing quite well (Rosen, 2011). This implies that the company has not been able to get a payment system in the hands of its clients. As such, most of its products have to be paid through other companies. This is an indication that Google might not be able to penetrate the $1.5 trillion industry and diversify its portfolio in that sense. Consequently, acquiring a payment system is one of crucial issues facing the company currently. Another issue facing the company relates to the use of vertical searches. In this case, the users of personal computers and desktops access websites through google.com. In principal, most of the computer users search hotels, products and services using the official Google site and web search. However, the introduction of the Smartphone and the increasing use of mobile phones have changed the manner in whi ch searches are made. In this case, mobile and Smartphone users access these products and services using specific applications. As such, the company is incurring a critical change of the technological landscape. This requires Google to come up with a counter strategy which will enable them to sustain the market share.  Further, Google incurs the challenge of revenue diversity and its future sustenance. In this regard, it is evident that the company draws more than 80 percent of its revenue from the advertisement industry. This implies that Google would possibly collapse if the advertisement industry encountered problems. This is a very dangerous approach to business because it increases the risk exposed to the company. In fact, the use of cost per click is reducing the desktop searches. Essentially, Google is not immune from the risks posed by the effects of product lifecycle. This is an implication that the reduction of desktop searches will lead to a reduction of the revenue com ing from this stream (Sutherland, 2011). Besides, the company’s investors have high expectations on the performance of the company. Although this is a positive aspect when it comes to the inspirational performance of the company, the question is whether the performance can be sustained. If it is not sustained, Google will collapse because the trust of the investors is based on the performance of the company. This implies that the company is its own worst enemy as far as the future sustenance is concerned. This situation arises amidst the fact that Facebook might develop a web search service in the next five years. Given that Facebook has many subscribers, it is evident that Google might loose the war in the web search industry. Understandably, Facebook will develop an amazing product in this regard. As a result, it will pose a great threat and competition. On the other hand, Google will be disadvantaged because it cannot pose competition on Facebook’s social media port folio. Volatility and Exchange Rates The Graph below shows the comparison between Google and the VXGOG option. In this case, it is evident that Google does not have a high volatility as compared to the other trade. It can be implied that Google’s performance is essentially predictable. Understandably, a less volatile market does not fluctuate frequently and randomly. Instead, it fluctuates reasonably in a manner that investors can predict and then invest. However, the highly fluctuating companies are associated with the possibility of making high profits or big losses. If a sharp and experienced investor is involved, it becomes easy to make profits and avoid loss. On the other hand, the companies whose volatilities are low form the preference of many risk-averse investors. The risk-loving investors prefer investing in highly volatile companies whose stocks rise and fall frequently and even randomly. Hedging and Property Rights Google hedging program is performing very well i n the current situation of the world. The company is hedging actively against the prevalent exchange rates in order to reduce the profitability of other companies such as Web Search. Towards the end of 2013, the company used about $34 billion to hedge against the possible poor performance (Miller, 2012). The company sought to raise and promote the USD amidst the worldwide credit crises and the currency fluctuations. Efforts in Corporate Social Responsibility Google has been known as one of the most reputable companies when it comes to the Corporate Social Responsibility. It is involved in a program known as Google Green which seeks to compel employees to use energy efficiently without waste. It also runs the Google China Social Innovation for College Students. This program is meant to enable students come up with ideas and develop them. Also, the company undertakes the Google Grant Program to provide any kind of aid. For example, it provides free advertisement to charitable organiza tions. Financial and Ratio Analysis Revenue The company’s total revenue has been growing rapidly over the years due to the increasing number of customers and innovation. In essence, the revenue income of the company over the last three years is shown in this graph. According to the graph above, it is evident that the company revenue has been increasing since 2011 to 2013. However, the rate of growth was faster between 2011 and 2012, but it reduced significantly from 2012 to 2013. This is an indicator that the earlier analysis was in order. Financial Ratios Ratio Value at 2014 Value at 2013 Value at 2012 Current ratio 4.8 4.58 4.22 Operating Margin 0.25 0.28 0.30 Return on Equity 0.17 0.18 0.20 Quick Ratio 4.8 4.58 4.18 Profit Margin 0.22 0.23 0.23 Gross Margin 0.61 0.60 0.63 Cash Ratio 3.83 3.69 3.35 Conclusion It is evident that Google is one of the most innovative and fast growing companies in the contemporary world. Indeed, the company has a deep histo ry which dates back to 1995. The company enjoys a big revenue size which has also reduced the rate of growth. In essence, it has been noted that the company faces various challenges in regard to the social, financial, and technical issues.Importantly, the rise of Facebook, vertical search, and the lack of diversity are some of the crucial challenges facing the company. It is therefore important that the company embarks on increasing its innovative capability and growth. Lastly, it cannot be disputed that the revenue and the profitability of the company keeps on rising over the years. References Arthur, C. (2012). Digital wars: Apple, Google, Microsoft and the battle for the Internet. London: Kogan Page. Kirkpatrick, D. (2010). The Facebook effect: The inside story of the company that is connecting the world. New York: Simon Schuster. Miller, M. (2012). Google. Emeryville, California: McGraw Hill Osborne. Rosen, J. (2011). Constitution Freedom and Technological Change. Washington, D .C.: Brookings Institution Press. Sutherland, A. (2011). Google. London: Wayland. This essay on Social, Technical and Financial Aspects of Google Company was written and submitted by user Ayleen B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Battle of New Market in the Civil War

Battle of New Market in the Civil War The Battle of New Market occurred on May 15, 1864, during the American Civil War (1861-1865). In March 1864, President Abraham Lincoln elevated Major General Ulysses S. Grant to lieutenant general and gave him command of all Union armies. Having previously directed forces in the Western Theater, he decided to give operational command of the armies in this region to Major General William T. Sherman and moved his headquarters east to travel with Major General George G. Meades Army of the Potomac. Grants Plan Unlike the Union campaigns of the preceding years which sought to capture the Confederate capital of Richmond, Grants primary goal was the destruction of General Robert E. Lees Army of Northern Virginia. Recognizing that the loss of Lees army would lead to the inevitable fall of Richmond as well as would likely sound the death knell of the rebellion, Grant intended to strike the Army of Northern Virginia from three directions. This was made possible by the Unions superiority in manpower and equipment. First, Meade was to cross the Rapidan River east of Lees position at Orange Court House, before swinging west to engage the enemy. With this thrust, Grant sought to bring Lee to battle outside of the fortifications the Confederates had constructed at Mine Run. To the south, Major General Benjamin Butlers Army of the James was to advance up the Peninsula from Fort Monroe and threaten Richmond, while to the west Major General Franz Sigel laid waste to the resources of the Shenandoah Valley. Ideally, these secondary thrusts would draw troops away from Lee, weakening his army as Grant and Meade attacked. Sigel in the Valley Born in Germany, Sigel had graduated from the Karlsruhe Military Academy in 1843, and five years later served Baden during the Revolution of 1848. With the collapse of the revolutionary movements in Germany, he had fled first to Great Britain and then to New York City. Settling in St. Louis, Sigel became active in local politics and was an ardent abolitionist. With the start of the Civil War, he received a commission more based on his political views and influence with the German immigrant community than his martial ability.   After seeing fighting in the west at Wilsons Creek and Pea Ridge in 1862, Sigel was ordered east and held commands in the Shenandoah Valley and the Army of the Potomac. Through poor performance and an unlikable disposition, Sigel was relegated to unimportant posts in 1863. The following March, due to his political influence, he obtained command of the  Department of West Virginia. Tasked with eliminating the Shenandoah Valleys ability to provide Lee with food and supplies, he moved out with around 9,000 men from Winchester in early May. Confederate Response As Sigel and his army moved southwest through the valley towards their goal of Staunton, Union troops initially encountered little resistance. To meet the Union threat, Major General John C. Breckinridge hastily assembled what Confederate troops were available in the area. These were organized into two infantry brigades, led by Brigadier Generals  John C. Echols and Gabriel C. Wharton, and a cavalry brigade led by Brigadier General John D. Imboden. Additional units were added to Breckinridges small army including the 257-man Corps of Cadets from the Virginia Military Institute. Armies Commanders: Union Major General Franz Sigel6,275 men Confederate Major General John C. Breckinridge4,090 men Making Contact Though they had marched 80 miles in four days to join his army, Breckinridge hoped to avoid using the cadets as some were as young as 15. Advancing towards each other, Sigel and Breckinridges forces met near New Market on May 15, 1864. Deploying on a ridge north of the town, Sigel pushed skirmishers forward. Spotting the Union troops, Breckinridge opted to take the offensive. Forming his men south of New Market, he placed the VMI cadets in his reserve line. Moving out around 11:00 AM, the Confederates advanced through thick mud and cleared New Market within ninety minutes. The Confederates Attack Pressing on, Breckinridges men encountered a line of Union skirmishers just north of the town. Sending Brigadier General John Imbodens cavalry around to the right, Breckinridges infantry attacked while the horsemen fired on the Union flank. Overwhelmed, the skirmishers fell back to the main Union line. Continuing their attack, the Confederates advanced upon Sigels troops. As the two lines neared, they began exchanging fire. Taking advantage of their superior position, the Union forces began to thin out the Confederate line. With Breckinridges line starting to waver, Sigel decided to attack. With a gap opening in his line, Breckinridge, with great reluctance, ordered the VMI cadets forward to close the breach. Coming into line as the 34th Massachusetts began their attack, the cadets braced themselves for the onslaught. Fighting with Breckinridges seasoned veterans, the cadets were able to repel the Union thrust. Elsewhere, a thrust by Union cavalry led by Major General Julius Stahel was turned back by Confederate artillery fire. With Sigels attacks faltering, Breckinridge ordered his entire line forward. Surging through the mud with the cadets in the lead, the Confederates assaulted Sigels position, breaking his line and forcing his men from the field. Aftermath The defeat at New Market cost Sigel 96 killed, 520 wounded, and 225 missing. For Breckinridge, losses were around 43 killed, 474 wounded, and 3 missing. During the fighting, ten of the VMI cadets were killed or mortally wounded. Following the battle, Sigel withdrew to Strasburg and effectively left the Valley in Confederate hands. This situation would largely remain until Major General Philip Sheridan captured the Shenandoah for the Union later that year.

Nucleic Acid Quick Facts

Nucleic Acid Quick Facts If youre taking general chemistry, organic, or biochemistry, youll need to understand some basic concepts about nucleic acids, the polymers used to code the genetic information of organisms. Here are some quick nucleic acid facts to get you started: Genetic Information Nucleic acids are the molecules that code the genetic information of organisms.The two nucleic acids used in the repair, reproduction and protein synthesis are deoxyribonucleic acid (DNA, shown) and ribonucleic acid (RNA).DNA and RNA are polymers made up of monomers called nucleotides. Double Helix A DNA molecule is a double helix made up of two strands of polymers that are complementary to each other, but not identical. Hydrogen bonding holds the base pairs of the two strands together.The DNA base pairs are made up of Adenine, Cytosine, Guanine, and ThymineRNA uses Uracil in place of ThiamineRNA is used to direct the production of proteins by the cell.RNA is created by copying DNA

Mergers and Aquisitions Essay Example | Topics and Well Written Essays - 1500 words - 1

Mergers and Aquisitions - Essay Example This is influenced by the fact that in situational contexts where the market economies are in a funk, firms do not engage in much dealing and trade. Consequently, critique provides that the presence and/ or increase of either activities, provides a positive sign of market confidence. Importantly, is the fact both inert human capacity, as well as ‘investor psychology’ are critical towards ensuring brighter futures. This is essentially what leads to the presence of both economic aspects; aimed at alleviating and bettering existing contexts in the international economic arena. In the U.S., just like other international contexts, mergers and/ or acquisitions, from the late 20th century onwards, experienced an upward surge. This is best represented by mega mergers or acquisitions i.e. Spectra Energy Corp (SE) acquisition by Spectra Energy Partners (SEP), which is the paper’s focus; Tokyo Electronic (TOELY) and Applied Materials (AMAT); US Airways (LCC) acquisition by American Airlines (AAMRQ), and Life Technologies (LIFE) acquisition by Thermo Fisher Scientific (TMO) amongst others in the global arena (InvestorPlace, 2013). The year 2013, though having notched amongst the largest of mergers and acquisitions within recorded human history, it was hardly a year of deal activity; though this did smartly pick up. During the first 9 months, the total volume of U.S. mergers and acquisitions did total to US$865.1 billion; attesting to the great influences, impacts and effects of such economic activities within the global economic sector. Accordingly, Dealogic (a global economic consortium) in its – Dealogic M&A Review [First Nine Months 2013 Final Results Report] – portrays that this figure was a 39% increase, over the same period the previous year. Subsequently, a number of deals did make mega splashes, while others were conducted quietly; with all being influential in the eventual recovery in M&A. such high amounts of monies spent on mergers

Sonny's blues Essay Example | Topics and Well Written Essays - 750 words - 1

Sonny's blues - Essay Example People of the club are generally referred to as being friendly with Sonny; serving to depict the contrast that exists between the inner and the outside world. At the same time, the author takes on a defensive tone when he tries to justify Sonny's drug addiction; "In order to keep from shaking to pieces" (Baldwin, 40). However, the author holds his sympathy in one hand and his honesty in the other; he criticizes the addiction of drugs in bitter words, blaming it to be the cause of pain and misery for Sonny. Baldwin's creation of characters is interesting in the sense that almost all characters have markedly contrasting personalities. Moreover, the characters are not merely characters; they are in fact representations of the classes of our society. Sonny, for example represents the drug affected population of the society. The prominent features associated with this character include the aspects of poverty, being black, various limitations imposed by the society, willingness to escape f rom his prevailing circumstances, suffering imprisonment and being a prisoner even after being released from the jail which is depicted by words like "caged animal". The narrator of the story is the elder brother of Sony, depicted as a successful person in that he is a Mathematics teacher and is raising his own family. He had been pessimistic about Sony in the beginning but his immense love and association with him makes him help Sony out of the situation. Although Isabel, the narrator is not a much prominent character in the story but she plays a significant role in taking Sony out of his indulgence in misery and shock as he gets released from prison. She plays a role which is almost the same as the narrator's mother. The narrator's daughter Grace, though appears in the story for a little while, as she dies very young, leaves a mark on the writer and makes him reach to Sony and help him out of his troubled times. Likewise, the character of mother not only represents the mothers as an institution but also serves the purpose of explaining the role of all those in the society who actively engage in helping others. Baldwin associates a number of roles that he expects a mother to play; prophetic, saint-like and protector of the family. The writer has used a number of symbols to assist his understanding and to convey a clearer message to the reader. His use of jazz music appears to be associated with negative aspects of life like addiction and drugs. Later in the story, this symbol takes on an entirely new form and serves to establish a connection between the brothers. Music is depicted not only in this story but in real life as well, as a form of art that is used as a means of giving way to one's thoughts and at times frustration. At one point in the story, where the narrator is feeling perplexed by listening to music being played by Sony's blues group. For Sony, music gives vent to the sadness that resides deep within him creating a sadder version of blue music t hat touches his listeners as well. Another imagery that the writer uses often is ice. This is used to convey negative feelings and emotions that arise in response to unfavorable conditions. The discomfort felt during such circumstances is especially troublesome for the author, which is expressed by the author in words like "it was a special kind

Roles and Desires of Men in the olden times based on the Story Faust Essay Example for Free

Roles and Desires of Men in the olden times based on the Story Faust Essay In the lives of men and women, different thoughts and desires have come to their minds. Various types of needs and aspirations are known to have been in the back of their minds. With this thought, most of these men and women tend to aspire things which sometimes translated into dreaming. In the psychoanalyst’s point of view, dreaming is something that is from our unconscious. The thoughts which different individuals had which had been pushed in the back of their minds show while we are in deep slumber. In the book scene The Witch’s Kitchen is able to analyze the theory made by Sigmund Freud relating to the story written by the Goethe â€Å"Faust†. The story of â€Å"Faust† is a German Folk Tale in which many different authors had created their own version in order to relate to their time. Through all the available versions, Freud utilized the Goethe’s version in order to explain his theory of â€Å"Outline of Psychoanalysis† (Prokhoris Foreword). Sabine contradicts most of the theory made by Freud and explains that the literary work of Goethe is just a material in which the psychoanalyst utilized in order to make his theory evident. But still, Sabine explained in the whole book that the theory is unlikely to be related to the written work of Goethe. It is stated that the different actions of characters where only a translated or related as such due to the desire of Freud to explain his thoughts and justify his claim. However, in this paper, the analysis of the scene in The Witch Kitchen would not be close to psychoanalysis instead, it would focus on the regular lives of individuals. The analysis in this paper desires to relate the scenes which had made in the earlier period to the current state of mind of various individuals as well as the existing values and lifestyles of people. In this scene, the drama for the first time enters a feminine sphere after dwelling almost exclusively in all-male realms. Also, for the first time Faust experiences a domestic space, a kitchen. How does he react to it? What is the significance of this particular setting? It is known that a kitchen is normally known as a space for women in order to create a dish for the different individuals and their families. In some context, the kitchen is a place where in women devoted their time for the reason that they need to provide food to suppress the feeling of hunger which could result to pain or anger. It is stated in different parts in which directly states that the devil cannot create anything. Although the devil has the power to do different actions which are not naturally for any being, the devil cannot do anything for him or her to generate something. The devil still needs someone that could create something for him. At first Faust did not think that he would be lead into the kitchen of all the available places in the house. As said earlier, a kitchen is a feminine placed which is only designated for a woman. It is obvious that Faust was deeply wondering whether or not he is in the right place and what other possible actions could the devil be asking him now. In my own analysis he felt uncomfortable which then leads to not knowing what to do. But then, the devil was able to explain the different action which he needed to accomplish. Faust is not even close to the thought of having â€Å"girly† materials therefore he disgusts the thought and look of â€Å"dainty† materials around him. Like a typical man, having â€Å"girly† materials and thoughts is something very far from what he needs and wants. However in my own point of view, there is too much hatred which he felt for the â€Å"girly† materials around him. It could be assumed that he is truly angry with girls or he just simply hates dainty materials. In the current times, such materials are not truly hated by men. Although they do not use such material for themselves, there is no sign in which men acts violent when asked about something close to such. Faust’s hatred in my own reflection might be a sign that there is he had a history which such materials or with girls. In the other hand, it could also be assumed that he had frustrations if he sees such kinds of materials. In a feminist view point, the hatred of Faust could be immediately interpreted that he hates how women are—their attitude their characteristic and their desires. It is known that most women likes such things and most men want to give dainty and adorable things for women to make them happy. It is either he does not want to satisfy women in such sense or he just plainly despises such things for the reason that he is a man who has strong desire of â€Å"manly† things for himself. Like most men, he is someone who was acting tough without any acts of weakness. In the current times, if men desires to have dainty things and are fond or them, it means that he is a homosexual therefore, it could be directly stated that Faust is not homosexual. What is the significance of the image that appears to Faust in the magic mirror on the Witch’s wall? Are there other instances of mirroring in this scene In the first scene in which he entered the Kitchen and was asked if he wanted dainty materials he immediately despised everything and even cursed it. But then, in the scene where a mirror was laid in front of him, it is interesting that he saw a woman standing in front of the mirror. It is puzzling that he despised â€Å"girly† things while when he faced the mirror, he was not able to see himself but a woman who was beautiful which he adores. With such interesting scene there are many assumptions and reflections which could be made. First, it could be assumed that the reflection in the mirror reflects him self. It could be that he wanted to be a woman which could be connected to the happiness which he felt while looking at the mirror adoring the image in front of him. Having someone in front of him who he desires to be is something that homosexuals would be happy about. If this assumption is correct, Faust desires to be a woman and the hatred that he felt about dainty things is something that he was acting for the devil to not think otherwise. During the times where in the image of a beautiful woman was reflected there is a big part of him where he found happiness because in some ways he had become something that he was yearning for in such a long time. In another context, if he is heterosexual it could be easily said that he wants to be with a female. In the context that the story is within an all male realm, the yearning of Faust was awaken. Seeing a beautiful woman made him realize that he wants to be with her and wishes a person close to someone like the image in the mirror. In other conclusion, it could be stated that the image in the mirror is a person which he desires to be with him. It is the mirror who presented what he wanted therefore he became thrilled when he saw the woman. In my own interpretation, the woman he saw was someone who has a very beautiful face, angelic and kind. It could be said that she was the one he wanted for him self to be his partner or his wife in the future. The delight in which was expressed by Faust had been something that was very exquisite. It almost felt like she was what he was waiting for his whole life and that she was someone whom he would do anything for. In the current times, men do not see women in mirrors like Faust have experienced. They are seen everyday like other normal people. Genders are mixed and they are mingling with one another unlike in the story which they were all men in the story. Compared to the value Faust gave when he expressed his happiness while seeing the image, men are not anything close to such kind of value now a days. In the past, men are not as able or they could not easily get a woman which just a few actions. There is a process in which they follow in order to achieve the love and attention of women. Wooing is something that is not practiced now. Individuals just get together when they realize that they have something in common or they like each other. Although women are said to be someone who are special and is worth all the love and affection, some men do express that they do this in order to get what they want. Most of the time, men only uses some strategy to get what they want and need while on the other hand women become used and helpless. In some point, I reflected that situation that: what if there are no women just mirrors to see who and what we want? Would anyone be happy or satisfied? Would men be the men they are now? —most probably not. But then I ask myself, why did Faust look at the image was happily, as lovingly as he was? It puzzles me because none of the lines stated that he was homosexual or something that just wanted to have a family life. But then, I still believe that the imagery that he saw was something he wanted for himself that if he maybe able to have it he will surely be satisfied unlike the other things which are presented to him like the dainty things as well as the images which were focused on the story. In conclusion, the story of Goethe is something that is puzzling and intriguing due to the different contexts that it has. There were issues of gender and desires which could only be explained by the writer himself. However, such could not happen anymore. The theories and the real ideas of this story is left to its readers to assume and hypothesize the thoughts in which are made in the story.

Achieving Peace Through Militarism Essay -- Militarism

(the works cited are missing form this paper) The modern state’s approach to peace is primarily a justification for militarism and warfare. Examples of this include the proliferation of nuclear capabilities, the â€Å"war on terror,† and what time, money, and forces are dedicated to military action compared to peacekeeping missions through the U.N. The issue of nuclear warfare is a good example of militarism justified by supposed need for defense and security. Donald Davidson’s book explains that â€Å"the only conditions that justify killing are those necessary for the protection of human life, that is, defense of self and others (Davidson,1983).† However, a Quaker leader stated in 1982 that â€Å"the just-war theory is out of date. It makes nonsense when one is talking about nuclear weapons and nuclear war (Davidson, 1983).† He’s saying that when it comes to nuclear warfare, the Just War Doctrine becomes more or less useless and impossible to follow. When the Soviet Union and the U.S. were engaged in the Cold War, they built up their nuclear capabilities in an arms race claimed to be for safety and defense reasons. However, as these superpowers and their allies created their tens of thousands of nuclear weapons and stocked their arsenals, they continued to put the future of the human race in a more delicate and unstable position (Regehr, 1980). They developed more and more weapons including chemical, biological, and nuclear bombs, which led to counterforce weapons to fight against their military forces, which led to first strike weapons, which led to cruise missiles, leading up to the point where what they had set up seemed mad (Klare, 1978). In fact, their weaponry build up led to a term called Mutually Assured Destruction (MAD), a form o... ... with the most power, influence, and military spending in the world. So if one of them does not want the U.N. to get involved in a situation, then they have the power to veto any decisions (Goldstein, 2008), making it more difficult for peace to be implemented in areas of their involvement. Even though modern states claim to strive for peace, there are many examples when their actions do not agree with that goal, instead focusing on militarism and warfare. This is shown through the creation and build up of nuclear weapons, the U.S.A.’s â€Å"war on terror,† and the world’s involvement and noninvolvement in the U.N.’s peacekeeping efforts. Hopefully the world will come to its senses one day and realize that their militaristic and destructive ways will not create a better world for anyone and will put turn their efforts and finances toward real peace and development plans.

Praise of the Scribe

Praise of the Scribe’s Profession Written by Cynthia Washington, Student And U. S. , Africa and World History 201, Section 1 Tuesdays and Thursdays 9:25-10:40 September 6, 2012 From what the reader know, and what historians know Egypt is one of the greatest civilizations to ever emerge in this world. A society ruled by divine kingship, and belief in polytheism. It was not because of what the Egyptians did but more so of what was left behind for other readers and educators to see. Considering the fact that the Egyptians established a very unique language and writing system also called hieroglyphics, the Egyptians had to establish a private society due to the fact that no other person was higher than the Scribes, who were the intellectuals of ancient Egypt. While reading a few selections from Praise of the Scribe’s Profession, the reader was highly intrigued and established that firstly, the Scribes’ profession was strictly part of the professional class, secondly, well respected amongst the Egyptian society and lastly, the Scribes recorded history. Ancient Egyptians major accomplishment was the art of learning. Being able to read and write was a huge advancement in the world made by the Egyptians which is why the Scribes were held so high in class. Many Egyptians felt the need to actually praise the profession of the scribe which the reader found very interesting because the writer uses many persuasive and attention grasping sayings and ideas. The writer believes that the Scribe is who every person should befriend and respect because he who writes is more pleasing than anything else including ointment, clothing, and other necessities. Not only does the reader completely understand why the Ancient Egyptians held such a high standard and respect for the Scribes intellect but also realizes why now in today’s society why many educators respect the Ancient Egypt history and architectural skills. As the reader continues on with the selections from Praise of the Scribe’s Profession, she also realizes the respect that Egyptians have for the Scribes. There was definitely a part that stood out to the reader in the selection on the advice to give the unwilling pupil. The writer pointed out that the Egyptians truly honored and respected writing so much that it was believed to be more enjoyable than a mother’s giving birth. The reader was stunned after reading that piece of the writing because a mother giving birth is by far one of the greatest acknowledgments and truly respected now in the today’s world and is presented in everyday lives of many as well as in the media. Writing in the reader’s society is respected but not held with as much pride and respect as back when the Ancient Egyptians was sharing the craft of learning. While the reader further her knowledge on the Scribes she comes to be very interested in the way others was described as being worthless due to the lack of interest in its craft. The reader came across some insightful things the royal scribe had once said and she also realized the respect that was expected from others. In other words all occupations are bad except that of the scribe. It is quite believable that most of all the readers that know about ancient Egypt are from what the scribes wrote themselves. Which is why being a scribe meant that the Egyptian men were truly respected amongst the Egyptian society and were part of the professional class as well. Lastly, the scribes have definitely recorded history with their crafts. The Egyptians valued their scribes, as well as what the Egyptian men have written down. The reader believes that if Egypt did not discover the education system that it had, which the writer talks about in the passages that there would be no history. Historians would not know as much as many of those do now. From the scribes being able to read and write, and writing down every aspect of the life of living in Ancient Egypt, historians and readers are able to discover a great deal of history and interesting stories that was once told. The reader is amazed at entirely everything the she read and gained from the Praise of the Scribe’s Profession selections. Love writing, shun dancing then you become a worthy official really stuck with the reader throughout the selection. Scribes definitely made a major impact on today’s history and education. The Egyptians became great from the architecture and building of pyramids and temples, but mostly the development of the scribes. Egyptians have successfully prospered in the world from the bottom up in today’s learning and society also. The Egyptian scribes have influenced society during ancient times and now. From the material the reader has read about the Egyptian scribes, the men were very hard workers and highly dedicated towards the work that was presented. The reader came to a conclusion that the Egyptians, mainly the scribes have discovered new things that had not been discovered before such as the art of writing, mathematics, and many more. The reader is also very pleased with the selections from Praise of the Scribe’s Profession that was assigned. She can definitely agree that the Egyptians were idolized because of their distinct unique culture and discoveries that has enriched plenty of lives. This assignment did not only teach the reader about Scribes and Egyptians but it enlightened her with facts and a different respect for Egyptians and all of the hard work that was put into the art and craft of learning. Happy is the heart of him who writes, he is young each day is a great saying and the reader believes now in today’s world not only him who writes but her as well to be in a professional class, well respected, and to record as well as make history.

Gerard Manley Hopkins Essay

The Windhover, by Gerard Manley Hopkins is a poem about the essence of natural things. This poem describes the relationship of human beings to the natural world as the poet is addressing God through the bird. It is praising him for all the marvellous things He has created and that humans can enjoy. The poem consists in three verses. In the first verse, the poet describes the power of the bird as it is portrayed as the master of heavens. This verse captures the movement of the bird in the sky. It starts with â€Å"I caught this morning mornings minion† that gives the feeling that the bird is a servant of the sky and it is the morning because it is a good time for hunting. Hopkins puts words together like â€Å"dapple dawn-drawn† to portray multi-images as here where the bird is drawn in the sky. Also, the alliteration here produces the effect of the bird’s movement in the air and the intensity of the poem’s feeling. The author writes that the bird is â€Å"striding high there† and this produces the image that the bird is taking huge steps in the air. The bird also â€Å"rung upon the rein of a wimpling wing† showing his power and control with â€Å"ecstasy†. The bird has control over the wind. The rhythm in this verse is very slow, yet steady. This verse consists in very long sentences that convey the effect that the bird is circling the air; with long movements it also reflects the poets feelings. This verse gives as the feeling that he poet has searched very well the words to describe his feelings but at the same time describing the bird. He searches for words that sound as they are written for example â€Å"sweeps smooth†. The second verse consists only of three lines explaining how the bird spots its pray and here, the beauty of the bird is more accentuated when the author uses â€Å"Brute beauty† to describe how beautiful the bird is, even when it is hunting. The word â€Å"brute† has an impact on the readers because this word means violent, wild, but here, the author uses it to emphasize that the beauty is a different kind of beauty; that it is a magnificent beauty, so marvellous and magnificent that there is no better word to describe it than brute. The poem reaches to the climax when the bird spots the pray and the author writes â€Å"here buckle! † as if warning us for action. To be prepared. From now on, the rhythm is more steady with lots of comas and faster than the first verse. This gives us the effect that the bird is now descending towards its pray. At the end of this verse, the author addresses to God as â€Å"Oh my chevalier! † and this is to thank Him for creating such marvellous things as the bird, full of â€Å"Brute beauty† so that humans can enjoy, even though it is only by watching them. When the author addresses to God, the rhythm changes. This matches the ecstasy of the bird in his own physical mastery of the sky. The last verse consists also in three lines, and here, the relationship of human beings to the natural world is also portrayed. This verse is more as a pronouncement. Here the author stops speaking about the bird and makes us realise how God’s beauty of creation is in everything, even in things where there is no apparent beauty. This is achieved also when Hopkins starts talking about how the â€Å"shi er pli d† makes even ploughing beautiful and how â€Å"blue-bleak embers† are also beautiful. In conclusion, I think that Hopkins decides to first start talking about the Windhover and about its â€Å"Brute beauty† to then compare it to the beauty found in every thing of creation. He relates human being to the beauty of nature because the beauty found in nature comes from human’s sacrifice. The words on Hopkins poem impact me because they make me realise how lucky we are to be part of creation and enjoy the beauty there is from Christ’s sacrifice.

buy custom Bedford Restaurant essay

buy custom Bedford Restaurant essay For any business entity to succeed in the marketplace, then it should have a feasible business plan. The availability of a business plan enables the owner or owners of the business to ascertain what is needed, what should be done and what is expected. It is through the business plan that entrepreneurs can be able to get funding for the various projects they wish to undertake. It is with this view in mind that Sattam Al Nazi opted to come up with a business plan for the establishment of a restaurant in BedfordCity. 1.0 Executive Summary 1.1 Description of the Company/Background Bedford Restaurant is a fast food restaurant based in BedfordCity, the United Kingdom. The restaurant serves European, Asian and British food, as well special meals, such as seafood and shrimp sandwiches. In addition, the restaurant provides home delivery services whenever special orders are placed by its customers. The food and catering industry has become one of the fastest growing sectors of the economy, and Bedford restaurant intends to capitalize on the industrys success by taking advantage of the catering opportunities in BedfordCity. The restaurant also features a coffee house with a dessert bar and a special section for live musical performances. The restaurant will be owned and operated by Mr. Sattam Al Anazi, a food and beverage expert who has extensive experience in managing various catering and recreational facilities. 1.2 Mission Statement The mission of Bedford Restaurant is to become the best restaurant in BedfordCity by offering delicious and healthy dishes at affordable prices. The restaurant is committed to building long-term relations with its clients through customer support and being recognized as the best destination in BedfordCity in terms of affordability. The major goal of the restaurant is to grow steadily and become profitable by the end of the second year of its operation. 1.3 Financial Forecast It is expected that by providing services on a full-time basis, Bedford Restaurant will be able to increase its client base from 200 to at least 700 in the first year, to 1500 in the second year and to 3000 in the third year. In order to achieve this growth, the management of the restaurant has identified three public relations firms which are known for employing the best advertising strategies of attracting customers. Having a high number of customers will allow the restaurant to cover ongoing expenditure and attain a modest profit. By the second year of the restaurants operation, after-tax profit should be able to reach 350,000 Pounds and increase to 450,000 pounds in the third year (Fullen 2004). 1.4 Sources of Finance Sattam Al Anazi, the owner of the restaurant, plans to use some of the proceeds from other business enterprises to invest in this catering establishment. In addition, the owner will invest another 50,000 pounds which will come from a bank loan that has already been used for the expansion and stocking up on the inventory for the restaurant. Sattam will also borrow 100,000 Pounds from friends and relatives to ensure that the business operates efficiently. The major purpose of this business plan is, therefore, to assure the investors of high profitability of the business and the owners ability to pay off the loans. 2.0 The Key Management Team and Key Personnel at Bedford Restaurant Sattam Al Anazi will be the President and Chief Executive Officer at Bedford Restaurant. The owner holds a Bachelors degree in Food and Beverage Management, and thus possesses skills necessary for the business to be managed well. Sattam Al Anazi has also managed various restaurants and other food establishments in the United Kingdom. Furthermore, he has received a post-graduate diploma in Business Management, which will ensure that the CEOs management skills are well-sharpened. Kim Joe will be the Vice President of the Sales and Marketing Department. Before being invited to join Bedford Restaurant, Kim was working as a marketer for a major food and beverage company in London. Kim holds a bachelors degree in Commerce, Sales and Marketing Option from MakerereUniversity in Uganda. Kims responsibilities will include, among others, directly campaigning and marketing the restaurant, as well as handling all sales-related matters. Bready Richard will be the restaurants Front Office Operator responsible for ensuring the comfort of the hotels clients. Having served as a Customer Care attendant in two of New Yorks major restaurants for 20 years, Richard will be a great asset to the business venture. Mr. Richards expertise in the area of customer care will entice many customers into becoming repeat customers. Pak, Jae is a business consultant whose services will be required on a day-to-day basis. Having worked for many businesses in the hotel industry, Paks guidance and knowledge will be invaluable for the restaurants expansion and continued profitability. Pak holds a PhD from ManchesterUniversity in England. 2.1 Business Objectives/ Business Idea The aim of Bedford Restaurant is to be the best provider of British, European, Asian and Halal meals to its BedfordCity clients and other visitors from all over the world. The restaurant will also specialize in selling sea food and shrimp sandwiches to its potential customers. Apart from this, the restaurant has the following objectives: To have sales that will approach and surpass the 2 million Pounds mark by the end of the first year of its operation. To maintain a net profit of about 16% by the end of the second year. To increase the businesss monthly sales to %u20A4200,000 by the end of the fifth month of operation and to %u20A4270,000 per month by the end of the first year of operation. 2.2 Overview of the Marketplace Despite the fact that the restaurant industry has of late become very competitive, the changes in lifestyle have continued to fuel the industrys steady growth. It is a fact that increasingly more people lack the time, ability and resources to cook meals for themselves. It is such trends that will make Bedford restaurant become better positioned to cater for the current interests at moderately low prices, while offering its clients healthier foods (Garvey, et al 2011). The food service business is known to be the third largest in the country, accounting for approximately %u20A440 billion in annual sales. It is approximated that an average British citizen spends 15% of his/her income on meals which are eaten out. This will provide a good opportunity for Bedford Restaurant to cater for the needs of such individuals through provision of quality and special meals. For the past seven years, this number has continued to grow gradually due to an increase in the variety of food products. Both long-term and short-term predictions have been positive, because as modern living necessitates more demands, most individuals will be forced to take their meals away from home, possibly in restaurants. Findings released by the National Restaurant Association also indicated that consumers will probably spend a larger portion of their food budget away from the comfort of their homes, and that an independent entrepreneur, such as Bedford City Restaurant, will become the major source of concepts in new restaurants. Furthermore, the report indicated that much importance will be attached to the types of operations offered by food catering companies and food flavors. 2.3 Initial Research Bedford Restaurant will be offering European, Asian and British food and beverages with a very distinctive image. In order to purchase the products, three systems will be used, such as table service inside the restaurant, home or office delivery, and takeouts. The restaurant will target both local and out-of-town clients, and the price of food consumed either in the restaurant or taken away will be the same. The Bedford Restaurant menu will, therefore, e moderately priced and moderately-sized, offering a wide range of British, Asian and European American dishes with a common theme, such as healthy (natural ingredients, low fat and low cholesterol) familiar and flavorful. A range of special meals will also be offered for the clients satisfaction. The goal of the restaurant will be to create an image of provider of nutritious, light and satisfying food at affordable prices. 2.4 Food Production Food will be processed and prepared in the restaurants kitchen. Most of the restaurants dishes will be crated from scratch by using fresh meat, vegetables and dairy products. The Chief Chef will ensure that strict standards of quality products, sanitation, packaging and presentation are applied to the kitchen and service staff. 2.5 Service Customers of Bedford Restaurant will be able to purchase meals in three different ways. First, they may opt to sit in one of the many seats located in the restaurants dining room, where full service will be provided by the waiting staff. Alternatively, a separate take out counter will cater for clients wishing to take their meals home. Lastly, take out foods will be prepared either through direct or indirect deliveries made to a limited area at specific times upon placing an order either by fax or telephone. 2.6 The Competitors BedfordCity has in excess of two dozen hotels and restaurants offering identically priced catering services, such as the ones Bedford Restaurant intends to offer. Even though this is obviously a big challenge in terms of the industrys market share, this is also a clear indicator that there is a big potential in the industry. Based on innovative concepts, new competitors have successfully entered new markets. Bedford Restaurant will, therefore, provide innovative products at competitive prices and in familiar styles. In order to secure a good market niche for itself before similar concepts emerge, delivery and take outs plans will be used aggressively. Commercial food service companies that directly serve students, as well as independent table service hotels and restaurants located in BedfordCity, are some of the food providers Bedford Restaurant will have to compete with for the target market. Border Caf and Bombay Club are independent operators that are mostly ethnic-based, and thus capable of carrying only two same menu items at a time. All the businesses are currently doing very well. 2.7 Competitive Strategy In order to gain a strong competitive advantage over its rivals, Bedford Restaurant will be focusing on product quality, identity and novelty, good sales attitude and employee motivation, as well as highly aggressive and innovative service options. Of all the restaurants located in Bedford City, Bedford Restaurant will become the first of its kind to offer a menu based entirely on low-fat and healthy food. The potential market will, therefore, perceive Bedford Restaurant as the best provider of low-fat and healthy British, Asian and European food. Bedford Restaurant will also have a reputation of offering best special meals that are nutritious to its wide range of clients. Once potential customers have tasted food in the restaurant, their general experience and perception will ultimately be reinforced through efficient, friendly and knowledgeable service. Customer retention will be facilitated through accessible delivery and take out options (Mintzer et al, 2011). 2.8 Marketing Strategies, Targets and Goals Entry into a new market in BedfordCity should never be a problem due to the heavy traffic and high visibility. Local residents and students are also known to support new restaurants, and tourists flocking to the city do not normally have fixed preferences as to where to have their meals. In addition to that, %u20A45,000 has been specifically allocated for public relations campaigns and pre-launch advertising. 3.0 Marketing Strategies Basing on the unique aspects of the restaurants product theme - delicious and healthy foods - a mix of marketing strategies will be developed with the aim of establishing the restaurants image, presence and message. These will also include the print media, whereby magazines, local newspapers and student publications will be used for marketing the restaurant to local residents. Broadcast media, which will include special interest shows and local programming, will also be utilized to advertise Bedford Restaurant with a view of creating awareness among potential clients. Brochures from the Chamber of Commerce and concierge relations coupled with charity events and yellow pages will be used to establish contact with potential customers. In order to solicit broadcast and print coverage during the startup period, a public relations company will be retained to ensure this is achieved (Daniels 2002). The marketing strategy will be divided into phases to ensure that there is awareness about the existence of the restaurant. This shall be achieved in a number of geographical locations. The first phase will commence when the public relations firm will send out press packets or advanced tickets to all media outlets together with printed advertisement announcements. Secondly, there will also be an ongoing campaign which shall be monitored regularly for its effectiveness. Well-trained staff will also be used at point of sale terminals to enhance the clients overall experience and increase the average check. In order to build a good customer base, word-of-mouth will be vital for the business enterprise as a referral method (Green 2011). 3.1 Operation of Bedford Restaurant Offices and Facilities The restaurant currently occupies an area of 1400 square foot in a building which formerly housed a restaurant. Therefore, only slight structural modifications will be required. The codes and licenses are all in order, and thus only dining room furniture and new equipment will be purchased and installed later by the General Contractor. After opening, all the offices will be allocated to the relevant personnel. The premises will be insured against the risk of fire to ensure that full compensation can be claimed from the insurance company. Bedford Restaurant will, therefore, be insured against the risk of fire with the local branch of the American Insurance Company. 3.2 Hours of Operation Bedford Restaurant will be open for seven days a week, serving breakfast, lunch and supper from 6:00 am to 11:00 pm. The restaurant will, however, remain closed during the 4th of July, Thanksgiving and Christmas. All employees will, therefore, be required to report to the place of work as early as possible to ensure that the restaurants operations proceed smoothly. 3.3 Employee Education and Training Bedford Restaurants employees will not only be trained in their specific job duties but also in the application and philosophy of the businesss concept. In addition, the employees will also get extensive information from the Chief Chef and be kept updated about the latest or current information on healthy eating and operation of successful restaurants. 3.4 Systems and Controls of Bedford Restaurant A big emphasis will be placed on the extensive research regarding the integrity and quality of Bedford Restaurants food products. The products will, therefore, be tested for purity and freshness. Inventory control and food costs will be handled by the businesss computer system and checked on a daily basis by the management. 3.5 Food Production Most of the restaurants food will be prepared on the premises, and the kitchen will be designed in accordance with high standards of cleanliness and sanitary efficiency. Under normal circumstances, food in the restaurant will be mostly to order and stored in big coolers located in the basement. 3.6 Financial Forecasting During the first year of operation, the restaurants sales ratio will stand at one-to-three. For the reason of the restaurants sales forecast it is assumed that only three out of five enquires will lead to actual sales, and thus this is a conservative estimate. The management of the restaurant expects that there will be a continuous build-up of clients who will be coming to the restaurant to taste British, Asian or European food. The amount of new enquiries made due to the promotion companies is bound to increase during the first year of the restaurants operation, and it is hoped that this trend will continue. Basing on the sales projections below, it is expected that 660 clients will visit the restaurant during the first month of operation, an average total being %u20A43549. Additional service sales will enable the restaurant to generate %u20A4268,783 in profit during the first twelve months of operation. Table 3. Sales Forecast Projection Q1 Q2 Q3 Q4 Year Total Inquiries generated through promotion 200 425 425 750 1800 Restaurant inquiries 300 300 450 450 1500 Total inquiries 500 725 875 1200 3300 Meals bought 100 145 175 240 660 Average cost of meals %u20A43340 %u20A43340 %u20A43758 %u20A43758 %u20A43549 Commission received %u20A433400 %u20A448430 %u20A472331 %u20A498757 %u20A4252918 Commission on insurance other services received %u20A41670 %u20A43340 %u20A45010 %u20A45845 %u20A415865 Total commission fees earned %u20A435070 %u20A455570 %u20A4773241 %u20A4104602 %u20A4268,783 In the second year, the restaurant forecasts a gross profit of approximately %u20A4624,318, while in the third year the business aims to reach a target of %u20A4988,846. 3.7 Cash Flow Projections The Cash Flow projections for the first year, as shown in the second year, indicate that after the proprietor has invested %u20A441,750, the company will require an additional short-term funding of approximately %u20A483,500. During the remaining two months of the business year, it is forecasted that a cumulative positive cash flow will be achieved coupled with an end of year surplus cash of approximately %u20A419,335. As far as cash flow projection is concerned, it is assumed that that the %u20A483,500 required for additional financing will come entirely from a bank credit. 3.8 Risks Associated with the Restaurants Growth There are some risks which will be associated with the restaurants economic growth. These will include, among others: Losing of clients or customers to other providers. Diminished quality of services. Threat from new businesses. Losing touch with the clients. The risks that will face the expansion of Bedford Restaurant can best be summed up in one word: Competition. In order to sustain the restaurants position in the area as the best provider of British, Asian and European food, Bedford Restaurant will have to outshine its competition. This will be done through maintaining its focus on outstanding customer service and superior product knowledge. This will ensure that the business is capable of upholding its positioning in the industry, thus retaining its current customers and attracting new ones (Henkel et al, 2006). Conclusion The application of all the business practices and principles will ensure the success of Bedford City Restaurant and thus invest in long term strategies like for instance establishment of other branches of the same hotel in various cities of the United Kingdom. All the stakeholders of the restaurant will always work with a view of uplifting the standards of the restaurant to make it the best place in the whole of BedfordCity. Buy custom Bedford Restaurant essay

Why the perfect resume wont get you the job

Why the perfect resume wont get you the job We’ve all been there- the seemingly endless hours of toil, the struggle and intense focus, the attention to every detail both large and small, the tweaks and rewrites based on multiple rounds of feedback and criticism from everyone who was ever important to us in our lives†¦until as close of a version of perfection is achieved. What are we talking about?Yes, we can only be talking about one thing- it’s your resume, and we all know how valuable a document it can be. In short, your resume is your initial handshake, your smile, your first impression to potential employers and hiring managers- and you really want to make it count.According to a recent article in Psychology Today, the power of first impressions is undeniable and â€Å"first impressions matter, for good and bad† (Google â€Å"the halo effect† if you’re curious and want to learn more about the lasting power of first impressions).We also know that the competition to get a new job is in tense, and some fields are even tougher than others, so the time and effort spent on perfecting your resume is time well spent!However†¦if you think your resume will be your â€Å"golden ticket† to your next job, think again. While it’s true that an impressive resume can help open doors and put you in the running for new job opportunities, even an absolutely perfect resume won’t automatically guarantee you the job.You resume may open doors, but it likely won’t get you the keys, if you get our meaning- it’s a document designed to grab the attention of hiring managers and potential employers, but it’s up to you to seal the deal. Remember, they’re looking to hire a person, not a piece of paper, so more than just your resume will be under review during the hiring process. While it’s true that your resume can- and hopefully will- get them interested, they’ll want to know if you actually live up to the initial impression they got from reading about you.Furthermore, the competition you’ll face is just as hungry for the jobs you’re going after and you better believe that many of their resumes will also be perfect too. So, in a universe of impeccable resumes, the thing that separates the winners from everyone else in the job-hunting game is what they bring to the table after their resumes makes the initial first impression.So, if you’re lucky enough to get to move forward in the hiring process, perhaps to a phone call or video conference call, or even a face-to-face interview, you’re going to have to continue the job that your resume started. This means looking your best, demonstrating impeccable communication skills, instilling confidence that your skill set, experience, and innate abilities match well with the job, and giving the impression that you’d be a great person to work alongside everyday and a valuable addition to their team. You’ll also need to make a convincing case why you’re a better choice than all the other people with perfect resumes that you’ll be competing against.Here’s the bottom line: it’s definitely worth your time and effort to craft a stellar resume, but if you’re really serious about landing that job opportunity you have in your sights you need to pay just as much attention to making sure that you make as good of an impression as your resume does. Don’t forget- your resume will get your foot in the door, but it’s up to the rest of you to keep it there!