Observations And Analysis Of The United States Health Care...

Observations and analysis of the comparison: The Matrix tells that the US health care delivery system that (The process that enables people to receive health care or the provision of health care services to patients) is complex and massive, and despite the uniqueness of the US health care delivery system, but it lacks the universal access (no national health care program); therefore, not all population has continuous and comprehensive health care. Its mission is to have universal access with better quality. Its components of the functional view (Financing, Insurance, Delivery, and Payment). The problem of rising health care costs was a major force driving the rise of the cost of managed care which is a subsystem of US health care delivery system. While the mission of public health system: Promote Physical and Mental Health. Prevent Disease, Injury, and Disability. Prevents epidemics and the spread of disease. Protects against environmental hazards, Prevents injuries. Promotes and encourages healthy behaviors. Responds to disasters and assists communities in recovery. Assures the quality and accessibility of health Services. And the Core Functions of Public Health 1-Assessment, 2-Assurance, 3- Policy development. The structural capacity of the public health system is the cumulative resources and relationships necessary to carry out the important processes of public health. Structural capacity includes the following elements: information resources, organizational resources,Show MoreRelatedWhat Are Primary Care And The Related Concept Of Gatekeeping?1422 Words   |  6 PagesWhat are primary care and the related concept of gatekeeping? How does that model work for the United States health care delivery system? The utilization of primary care physicians as gatekeepers to masters and other medical resources, thought to be an overseen care development in the United States, has multiplied amid the previous couple of decades. Its presentation has been joined by a legislature supported developer of research into referrals from primary care. †¢ Gatekeeping systems have developedRead MoreInformatics Specialty Essay1595 Words   |  7 Pagesof electronic health records (EHR) progress nationwide, the concepts of interoperability and health information exchange (HIE) must be discussed. The Healthcare Information and Management Systems Society (2005, p. 2) define interoperability as â€Å"the ability of health information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcare for individuals and communities.† Interoperability is the enabling of two systems, including thoseRead Morehkjhjh1374 Words   |  6 Pageshistory (FH): listing of diseases in the family that may impact the patient. A family tree is sometimes used. Review of systems (ROS) or systems inquiry: a set of additional questions to ask, which may be missed on HPI: a general enquiry (have you noticed any weight loss, change in sleep quality, fevers, lumps and bumps? etc.), followed by questions on the body s main organ systems (heart, lungs, digestive tract, urinary tract, etc.). The physical examination is the examination of the patient forRead MoreJohn Peter Smith Hospital ( Jps ) Is Part Of The Jps Health Network1320 Words   |  6 PagesJPS health network that provides health services to the people of Tarrant County, Texas. According to the United States Census Bureau (n.d), Tarrant county population is estimated to be one million nine hundred eighty-two thousand four hundred ninety-eight (1, 982, 498), as of July, 2015. John Peter Smith hospital is publicly funded with a 537 bed. It is located in Fort-Worth, Texas. Accreditation is by the Joint Commission. Services provided include Intensive Care, Emergence care, Urgent Care, TraumaRead MoreReflection Of Medical Informatics1424 Words   |  6 Pagesdata capture and analysis in improving public health. One of the major misconceptions I had was that this course would not cover wide range of factors influencing the biomedical informatics field. Much to my surprise, the course provided a comprehensive anal ysis of factors related to biomedical informatics, including but not limited to EHR systems, interfaces, Health Information Exchanges, Meaningful Use (MU) requirements, and controlled medical vocabularies such as Logical Observation Identifiers NamesRead MoreEducational Preparation And Varying Competencies Of Bsn Vs And Nurses1029 Words   |  5 Pagesin nursing education. The World War called for nurses to serve the need of the civilian force, however, since traditional hospital programs at the time spun 36 months or more, a shortage of competent healthcare professionals was imminent. The United States Congress responded to the shortage by passing the Nurse Training Act of 1943. With this law, the government provided financial incentives to nursing schools to establish training programs that focused primarily on practical and clinical nursingRead MoreThe Chosen And Accredited Hospitals Or Medical Facilities1510 Words   |  7 PagesIssue Analysis Paper The chosen and accredited hospitals or medical facilities were chosen based on an informal decision and the familiarity and personal knowledge of these facilities. Singing River Health System (SRHS), Forrest General Hospital (FGH), and Memorial Hospital at Gulfport are all located in various counties in Mississippi. Baylor Medical Center at Irving is located in Texas, Oschner Health System located is located in Louisiana, and the University of Alabama at Birmingham (UAB) HealthRead MoreElectronic Medical Records And The New Age Of Electronic Health Information Technology Essay1271 Words   |  6 PagesElectronic Medical Records (EMRs) are now exercising a more significant impact on healthcare practices than ever before. The United States healthcare system stands on the brink of a new age of electronic health information technology. The potential for innovation within this new technology represents a great opportunity for the future of medicine. However, in seeking to implement EMRs caution must be exercised to ensure that implementation does not have adverse effects on the personal nature of theRead MoreMadeleine Leiningers Cultural Care Diversity Theory1662 Words   |  7 Pagesthat our local healthcare system has been dealing with is an increase in culturally diverse patients. There has been a recent surge in Sudanese and Hispanic populations seeking healthcare. The direct care staff treating these patients need to have resources available to provided culturally competent care. This includes things such as translators, translating devices such as the â€Å"blue telephone†, and culturally appropriate spiritual care. The theory chosen for analysis in this paper is MadeleineRead MoreGm5882764 Words   |  12 PagesExecutive Summary 2 Introduction 5 Company Background 7 Quality Intitiatives 9 Key Observation Points 11 Comparative Analysis 12 Concluding Remarks 13 Future Recommendations 15 Appendix 17 References 21 Executive Summary Coventry’s roots can be traced back to November 21, 1986, the date the company’s predecessor company, Coventry Corporation, was incorporated. Coventry Health Care, Inc. became a public company in 1991, and is currently listed on the NYSE with ticker

Gender Roles in Susan Glaspells A Jury Of Her Peers and...

Gender Roles in Susan Glaspells A Jury Of Her Peers and Trifles Twentieth century society places few stereotypical roles on men and women. The men are not the sole breadwinners, as they once were, and the women are no longer the sole homemakers. The roles are often reversed, or, in the case of both parents working, the old roles are totally inconsequential. Many works of literature deal with gendered roles and their effect on society as a whole or on an individual as a person. A Jury Of Her Peers and Trifles, both written by Susan Glaspell, are works of literature that deal with socially gendered roles during the early nineteenth century. The two works are almost exactly alike in that the dialogue from A Jury Of Her†¦show more content†¦Wrights life in their hands to do with what they will. Mrs. Peters and Mrs. Hale find the evidence needed to convict Minnie Wright and they suppress it. They were women who understood the plight of loneliness and the death of a beloved pet. Mrs. Hale understood that Mr. Wright was a hard man to li ve with and she knew that he had not only killed Mrs. Wrights bird but he had also killed the real Minnie Foster, the girl she had been. The men in the story, Sheriff Peters, Mr. Hale, and the young unmarried County Attorney, see only surface things. They believe that the motive for Johns murder lies in the bedroom or in the barn. The men flounder around ignorantly searching for something they will never find because they can not think as Minnie Wright did. If the women had told them about the discovery of the dead bird, they would probably laugh and say that the women needed to go back to their quilting and their jellies. The ragged and uneven sewing that suggests a misplaced state of mind in Minnie Wright would also have been laughed at. The men wanted to find something concrete that would easily convince an all male jury but they never would. To men, dead canaries are dead canaries, they would never read into it what Mrs. Hale, Mrs. Peters, and Mrs. Wright did. The gap between husband and wife is made even more apparent through dialogue. The men hear that Mrs. Wright was worrying about her preserves, and they laugh at her saying that she should beShow MoreRelatedSusan Glaspell s A Jury Of Her Peers1408 Words   |  6 PagesGrowing up in Iowa in the 1800s and 1900s, Susan Glaspell took inspiration for many of her stories from personal experiences. As a former courthouse reporter herself, Glaspell’s short story â€Å"A Jury of Her Peers† is based largely on her involvement with a murder case and a kitchen she recalled investigating. â€Å"A Jury of Her Peers,† a rendition of her early play, Trifles, focuses on the homicide of an abusive husband by his wife. While the men investigating the case overlook the various signs of abuseRead MoreAnalysis Of Susan Glaspells Trifles: Patriarchal Dominance997 Words   |  4 PagesPatriarchal Dominance Susan Glaspell’s a stage play Trifles filmed by Jasmine Castillo is based on the theme that two genders are separated by the roles they performance in society and their powers of execution. The story is about the terrible murder of Mr. Wright by his wife, and the women who found the evidence in farmer’s house decided to be silent and hide it. The women unquestionably have a strong motive to be quiet about their discovery. The discriminatory separation between two genders proves that womenRead MoreFeminism at Its Best810 Words   |  3 PagesGender roles have transformed throughout time, from the domestic womanhood of the 1920s to the breadwinners of the 21st century. In â€Å"A Jury of Her Peers,† Susan Glaspell articulates the suffrage women of her time had to endure brought on by the weaker sex stereotype that had plagued the human brain for quite some time. Annenberg Learner states that the short story is based on a true event Susan Glaspell had covered in 19 00 while working as a reporter for Des Moines Daily News (Annenberg Learner;Read MoreFeminist At Heart By Susan Glaspell Essay1294 Words   |  6 PagesFeminist at Heart Susan Glaspell is one of the less known backbones of American women writers. She was unconventional in a conventional time, and paved the way for respect in journalism, and then writing, for women. In a time when women were supposed to be quiet, obedient housewives, and not much else, she gave women a voice and challenged the stereotype while bringing common women’s issues to the spotlight. Glaspell started as a newspaper writer and evolved into a literary master, though she isRead MoreUnderstanding Feminism in Susan Glaspells Trifles1577 Words   |  7 Pages8th, 2012 Understanding Feminism in Susan Glaspell’s Trifles Susan Glaspell lived during a time where women’s rights were not fully acknowledged. The oppression of women during this time stretched to the point that they were not truly acknowledged as their own person. They were to be seen and not heard so to speak. Their sole purpose was to take care of their families by keeping house and performing their caretaker duties. Glaspell even demonstrates in her story that the women in this town wereRead MoreThe Use of Symbols in Susan Glaspell’s Play Trifles1421 Words   |  6 PagesIn the nineteenth century until the twentieth century, women lived under men’s shadows. In that time, inequality between genders was the most obvious thing that characterized the society. Women’s role was guided by men and was simply related to their domestic environment; nothing but a caring wife and a busy mother. Unlike now, men looked at women as machines that had to provide comfort and mind relax to their husbands even if their hus bands did not provide that to them. To be specific, society inRead MoreThe Unbalanced Scale Between Men and Women940 Words   |  4 Pagesissue concerning gender has â€Å"consistently occupy the media and the public mind.† (Correll 20). It has established beliefs about the roles of men and women as a whole. â€Å"A man is expected always to be strong, impervious to pain, and especially to emotional stress, dominant in the role of lord and master; a woman is expected to be docile, submissive, passive, fulfilled in the role of subordinate.† (Fremon 129). It has been concluded for the longest time that women are the inferior gender, biologicallyRead MoreThe Deception of Trifles: Gender Roles in the Play by Glaspell1550 Words   |  7 PagesIn the 19th Century, women had different roles and treated differently compared to today’s women in American society. In the past, men expected women to carry out the duties of a homemaker, which consisted of cleaning and coo king. In earlier years, men did not allow women to have opinions or carry on a job outside of the household. As today’s societies, women leave the house to carry on jobs that allow them to speak their minds and carry on roles that men carried out in earlier years. In theRead MoreTiffles Annotated Bibliography1375 Words   |  6 PagesTrifles Annotated Bibliography Alkalay-Gut, Karen. Jury of Her Peers: The Importance of Trifles. Studies in Short Fiction 21 (Winter 1984): 1-9. In this deeper look into Trifles, Karen goes through the plot and discusses what you should pay more attention too. She describes the symbolism in some of the objects as well as explain the scenes and their little details. Karen finds the difference between male and female perceptions of judgment to be central to the play. She explains that youRead MoreSusan Glaspell s A Jury Of Her Peers Essay1789 Words   |  8 Pagesdefined as the treatment of someone or something with due fairness, but the fairness of a situation is often seen differently, depending upon the viewer. In Susan Glaspell’s, A Jury of Her Peers, the idea of who is capable to fairly judge a person, and therefore serve justice, is examined through the arrest of Mrs. Minnie Wright for the murder of her husband. As the sheriff and others go to the Wrights’ house, the suggestion is made that those empowered by law to cast judgement and those with an understanding

Systematic Review of Dactors Adoption †Free Samples to Students

Question: Discuss about the Systematic Review of Dactors Adoption. Answer: Introduction: There are several factors that determine the type of healthcare experts who are supposed to be involved in a healthcare team. Firstly, is the team make up, like having the required size or the need to reduce lower impacts of status difference between for instance nurses as well as the clinicians. The second factor is the team process which includes conflict management, communication structures as well as leadership that reinforces progress and provides clear expectations and objectives. Thirdly, is the type of the teams task of matching type and training to the extent of complexity as well as promoting cohesiveness. Lastly, is the environmental aspect which entails acquiring of the needed resource as well as establishing the required resources (Bechtel and Ness, 2010). According to Doctor Robert Wah, an American Medical Association President, doctors should lead the healthcare team. He further argues that families and patients need a healthcare provider who is well prepared and in the best interest to meet the preferences or needs to lead a healthcare team. Besides, the role of a leader can change from time to time so at times, a physician, a nurse, a nutritionist or a pharmacist can be the leader (Ciccone et al., 2010). The most important member of the healthcare team is the patient. According to (Gagnon et al., 2012), safety is ideal for the doctors and the entire team caring for the patient. Besides, they (patients) can play a crucial role in their care by being an informed or active member of the healthcare team The key issue in the situation of Mr. Hughes is likely to be the incidence or the prevalence of behavioral disturbances as a result of Dementia. Statistically, at some point in life, over 90 % of individuals with dementia are expected to develop behavioral problems (Gravlin and Bittner, 2010). This is witnessed in the case of Mr. Hughes where he has been engaging in verbally aggressive outbursts towards staff and other patients during his hospitalization. Also, his mother has reached a point where she cannot look after him and has been admitted to the rehabilitation unit. The people who should be in the healthcare team for the case of Robert and their functions include; clinical decision makers whose function is to manage the clinical aspects of care and technical consultant whose function is to provide information regarding specialized aspects of care (Lluch, 2011). However, the support services will enhance, support or boost the primary care services and the coordination point organizes all efforts. The work of a resource manager will be to deal with the economic aspect of care, and lastly, the information coordinator will manage information from different sources. The question on delegation of staff to the patients by a registered nurse calls for first understanding the role and functions of every person in the healthcare sector. In the case scenario presented, we are provided with five personnels who include one registered nurse one enrolled nurse and three assistant in nursing (AIN) who are on duty. An AIN must support registered nurses and enrolled nurses in the delivery of care to the patients. According to Martinez et al., (2011) RN registered nurse who has the assessment of the client and delegates the responsibility for the scope of the nursing practice decision-making framework. The duties of an AIN include but not limited to patient meals and activities of living (AOL), patient mobility and toileting, communication, and documentation. The enrolled nurses works in the team under guidance by a registered nurse (Nutting et al., 2011). In the surgical wards, EN works in unison with the RNs to plan as well as deliver nursing care. Although their scope is wide, they also provide education in the hospital settings apart from undertaking other nursing responsibilities such as monitoring change to the client situation, and administration of drugs among other functions (Potter et al., 2010). However, for the case scenario presented, the best way to allocate the staff would be 50/50. This implies that one RN would deal with 11 patients, one enrolled nurse and one assistant in nursing. On the other RN, he/she would deal with 11 patients and two AINs. Notably, since ten patients had gone for surgery, it does not necessarily imply that they will be served and released at the same time. The best way forward for an RN is to prioritize the patients as they come back to the unit one after the other. Also, one RN cannot serve all the clients, so they have to be shared equally between the two RNs and ENs /AINs. References Bechtel, C., Ness, D. L. (2010). If you build it, will they come? Designing truly patient-centered health care. Health Affairs, 29(5), 914-920. Ciccone, M. M., Aquilino, A., Cortese, F., Scicchitano, P., Sassara, M., Mola, E., ... Bux, F. (2010). Feasibility and effectiveness of a disease and care management model in the primary health care system for patients with heart failure and diabetes (Project Leonardo). Vascular health and risk management, 6, 297. Gagnon, M. P., Desmartis, M., Labrecque, M., Car, J., Pagliari, C., Pluye, P., ... Lgar, F. (2012). Systematic review of factors influencing the adoption of information and communication technologies by healthcare professionals. Journal of medical systems, 36(1), 241-277. Gravlin, G., Bittner, N. P. (2010). Nurses' and nursing assistants' reports of missed care and delegation. Journal of Nursing Administration, 40(7/8), 329-335. Lluch, M. (2011). Healthcare professionals organisational barriers to health information technologiesA literature review. International journal of medical informatics, 80(12), 849-862. Martinez, J., Ro, M., William Villa, N., Powell, W., Knickman, J. R. (2011). Transforming the delivery of care in the posthealth reform era: what role will community health workers play?. American Journal of Public Health, 101(12), e1-e5. Nutting, P. A., Crabtree, B. F., Miller, W. L., Stange, K. C., Stewart, E., Jan, C. (2011). Transforming physician practices to patient-centered medical homes: lessons from the national demonstration project. Health affairs, 30(3), 439-445. Potter, P., Deshields, T., Kuhrik, M. (2010). Delegation practices between registered nurses and nursing assistive personnel. Journal of nursing management, 18(2), 157-165.

Social, Technical and Financial Aspects of Google Company

Abstract This paper analyzes Google from various perspectives that include social, technical and financial aspects. In essence, it was established that Google is a multinational company that has a very large market share in the technological industry. The company has invested in different portfolios such as social media, emailing and analytics among other things.In its pursuit to penetrate the international market, the company incurred HR challenges, competition, and structural reformation issues.Advertising We will write a custom essay sample on Social, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More Further, there are current challenges which face the company, including the rise of Facebook, vertical searches and limited diversification. Finally, the financial analysis indicates that the company is increasingly adding its revenue, but the rate of growth is reducing over the years. Introductory Statements Google is one of the most developed and popular companies in the contemporary world. The company is known for many of its technological services it offers to customers globally. The emailing service is the most used and subscribed as compared to most of its portfolios. Indeed, Gmail has earned its reputation as the most preferred emailing platform. This came after the company staged intense competition against Yahoo which was the most popular email provider. Google has been developing new ideas and technologies in order to dominate the market. Its capability to understand the market and improve customer’s experience is admirable. In addition, this capability, innovation, and customer-oriented ideology have earned a competitive advantage. Its competitiveness has enabled the multimedia giant to acquire about 60 percent of the market share. As such, the company has been able to employ about fifty five thousand employees. Besides the big number of employees and the mar ket share, the technological monolith has accumulated assets worth over $70 billion (Kirkpatrick, 2010). As a result, the company is considered as one of the businesses that have risen rapidly. The sudden rise of Google and its global acceptability makes it important to analyze some of the critical issues that define its operations. In this light, this paper will touch on some of the organizational, technical, and financial aspects of Google. In this regard, it will discuss both the historical and contemporary issues facing the company. Importantly, its financial performance will be analyzed in relation to the last three years. History and Major Products History of the Company The company was conceived as a shared idea developed by two students – Serge Brin and Larry Page. They conceived this idea in 1995 while studying in the University of Stanford. When they met in 1995, they developed close friendship as colleagues. In 1996, the two scholars sought to start designing and d eveloping a search engine which they named BackRub.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The search engine was allowed to operate in the university’s servers to an extent of over-using the bandwidth. From then, the dual have developed the company as shown the listed discussion below according to the years. 1998: -The dual launched a service known as the Google Friends Newsletter. -The two scholars requested to be incorporated in the state of California. -Google is highly recognized as the search engine of choice in the market. 1999: – The Company opened an office along the 165 University Avenue. -Later they relocated to 2400 Bayshore which is just a few kilometers from Stanford. -In addition, they hired their first chef who was the point of departure as far as the company’s food program is concerned.Advertising We will write a custom essay sample on Soci al, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More 2000: -The Company discovered MentalPlex which was conceived as the mind reader. – The company won the Webby and user’s awards. The award was attributed to the technical advancement and capabilities. -They also made other developments that included Google Adwords and Google Toolbar. 2001: -The Company makes an acquisition whereby it bought Deja.com. -Within the same year, Eric Schmidt becomes the chair to the board. -The company discovered and publicized the Google Images platform where people would access millions of images. This was followed by the invention of the Google Zeitgeist. 2002: – The Company sought to support business efficiency.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More -It created the Google Search Appliances which enabled businesses to search their documents. -They produced Google API which facilitate search of website documents. -The company invented the Google Labs that facilitated the use of beta technology. – They introduced Google News and Google Shopping within the same year. 2003-2008: – The Company bought Pyra Labs which was known for creation of blogs. – It developed Google Adsense, Google Grant and Google Books. -In 2004, they launched Orkut, Gmail, Picasa and the Google Scholar. -In 2005, the company came up with the Google Maps, Google Mobile Search and Google Analytics. -In 2006, Google developed Google Finance, Google Calendar, Google Trends, Google Wallet, and App for Education. -In 2007, the company came up with services such as Safe Browsing, Android Platform and YouTube Partnership. -In the same year, Forbes International declared the company as one of the best organizations to get employed. -In 2008, Google came up with the BOLD internship program, Double-Click and Google Map Maker. -Google Chrome and Google Mobile App for the iPhone were developed. 2009-2014:- Google Voice and Google Ventures were invented and launched. -In 2010, Nexus Line, Google Crisis Response, and the Google Tv were brought to existence. -In 2011, the company developed the Google Art Project and Larry Page was appointed as the CEO of the company. -In 2012 the company was affected by the pursuit of the USA government to censor the usage of the internet. Amidst other companies, Google stood up against the legislation promoting the censorship. -In 2013, the company embarked on the production of clean wind energy and the invention of the Google+ Photos. -In 2014, the company acquired Nest, invented Android Lollipop and Google for Work among other products. Products Indeed, Google offers many products to its clients all over the world. In essence, most of these products have been included in the discussion regarding the history of the company. From that discussion, it is evident that the company has many products in the market. However, there are those products that have defined the competence of the company and made a vast effect on the market share. These are some of the most crucial products: Gmail – This is an emailing platform which provides people with the opportunity to communicate and collaborate. Google Chrome – This is a browser which enables users to access website documents and download files from the internet. Google Map – The company enables people to find locations and residences using the online maps. Gmail plus – This is an upcoming social site which seeks to connect people around the world. Web Search – The web search allows people to find web pages over the internet. AdSense – It enables customers to make revenue online through advertisement. Google Books – Students can access textbooks online through this product. Google Driv e – This is an amazing service where clients are allowed to store and access information remotely. Google Translate – The service translates text from one language to another. Google Docs and Sheets – This product is used to open both the word documents and spreadsheets. Android – This is an open source operating system which enables mobile devices to install most of the mobile applications for use. It is one of the fast growing application platforms in the world. It is posing a great threat to operating systems such as Windows and the Mac. When and How the Company Went International In essence, although the Google Web Search was widely used around the globe, Google officially became an international company in 2001. During this year, the company opened its first international office. This move was meant to target the Asian market segment which is highly populated. After the office in Tokyo, the company moved forward to open another international office in Sydney. This is another international location which has a lot of financial and technological opportunities. The company opened these offices so as to tap the expertise in Asia. As such, the company benefitted from the unexploited consumer market and the rich skills. The decision can be termed as a strategic, reasonable, and competitive move. Initial International Issues and Challenges In essence, Google sought to explore the international market after six years of operation. Although this time had substantially equipped the company management with the needed experience to run normally, it posed some few challenges during globalization. First, the company was under stiff competition from the dominant Yahoo Company. Indeed, before the establishment of Google, Yahoo was the most used and recognized web search engine. It also provided many customers with emailing services around the world. In addition to this, Yahoo has already penetrated the international market and connected peopl e using the Yahoo Messenger. As a result, Google was a new entrant as far as the international market was concerned. This implies that the stiff competition incurred by the company was a critical challenge. Second, the company faced human resource issues due to the fact that it was expanding globally. In this regard, opening the new offices in Tokyo required employees and managers to operate the premises. This implies that the company had to add financial resources to hire more experts. Besides the issue of financial capability, the company faced the challenge to get credible and able employees in the new arena.  Globalization also posed a critical challenge when it came to the acquisition of the market share. In this regard, it is understandable that Yahoo had already penetrated the global market. The new establishments therefore presented a challenge to the marketing department and the acquisition of customers in the new territory. This was coupled with the expansion of organiza tional structure and the scope of operation. Current International Issues and Challenges Whereas Google has been successfully conquered the world’s most dominant emailing and messaging giant, technology is increasingly becoming dynamic. Companies which are not direct competitors evoke critical challenges and issues. From the social perspective, the social media has gained a lot of popularity worldwide. In essence, Facebook is considered to be the social media monolith than encounters very weak competition. In the age of social media, Google has realized that it cannot hold its clients to its services completely. However, the company is known for its pursuit to tie customers to all its services and discouraging deviation. However, Facebook has become very popular. In order to answer to this competition, the company has invented the Gmail Plus (Arthur, 2012). Nevertheless, its clients are not prepared to leave Facebook for Gmail Plus. The tag of war regarding social media is on e of the most challenging issues facing Google.  Second, the company incurs critical anti-trust and frequent monitoring. The world and USA have been monitoring Google to find out whether it passes the credibility test. For example, when Google bought the ITA, which provides information on flights, the American government hesitated to clear the deal. This hesitation lasted for a whole year and was evoked by the concerns that Google would have preferential treatment towards the acquired company. In the same breath, the EU has been conducting thorough investigations concerning complaints raised in relation to such preferential treatments. Importantly, this is a crucial challenge due to the expected rise and growth of the online businesses. With this growth, there will be need to rethink about impartiality as far as web searches are concerned.  Third, the company is facing the effects of slow growth as a result of the law of large numbers. However, this situation cannot be ignored b ecause most of the other companies are growing rapidly. In particular, the company slowed its financial growth in 2013 to 21 percent. The growth had slowed to 29 percent in 2011 due to the same situation. Whereas this growth has been slowing in an alarming rate, the company was growing at 100 percent during the year of its IPO. However, the company still compares competitively with its counterparts of the same size. Nonetheless, it should develop ways to innovate new services and products in order to attract more customers and increase portfolios. Bearing in mind that companies become dormant after reaching a certain size, the technological monolith should not lie on its success. It is time to invest more money in research and development in order to leverage its growth.  Additionally, employing new expertise should also be an option of leverage.  Additionally, Google is grappling with the capability to satisfy the payment and e-commerce industry. The company made an attempt to provide a phone-attached chip which was aimed to facilitate payment. However, it failed terribly whereas companies such as PayPal, Amazon and Apple are fairing quite well (Rosen, 2011). This implies that the company has not been able to get a payment system in the hands of its clients. As such, most of its products have to be paid through other companies. This is an indication that Google might not be able to penetrate the $1.5 trillion industry and diversify its portfolio in that sense. Consequently, acquiring a payment system is one of crucial issues facing the company currently. Another issue facing the company relates to the use of vertical searches. In this case, the users of personal computers and desktops access websites through google.com. In principal, most of the computer users search hotels, products and services using the official Google site and web search. However, the introduction of the Smartphone and the increasing use of mobile phones have changed the manner in whi ch searches are made. In this case, mobile and Smartphone users access these products and services using specific applications. As such, the company is incurring a critical change of the technological landscape. This requires Google to come up with a counter strategy which will enable them to sustain the market share.  Further, Google incurs the challenge of revenue diversity and its future sustenance. In this regard, it is evident that the company draws more than 80 percent of its revenue from the advertisement industry. This implies that Google would possibly collapse if the advertisement industry encountered problems. This is a very dangerous approach to business because it increases the risk exposed to the company. In fact, the use of cost per click is reducing the desktop searches. Essentially, Google is not immune from the risks posed by the effects of product lifecycle. This is an implication that the reduction of desktop searches will lead to a reduction of the revenue com ing from this stream (Sutherland, 2011). Besides, the company’s investors have high expectations on the performance of the company. Although this is a positive aspect when it comes to the inspirational performance of the company, the question is whether the performance can be sustained. If it is not sustained, Google will collapse because the trust of the investors is based on the performance of the company. This implies that the company is its own worst enemy as far as the future sustenance is concerned. This situation arises amidst the fact that Facebook might develop a web search service in the next five years. Given that Facebook has many subscribers, it is evident that Google might loose the war in the web search industry. Understandably, Facebook will develop an amazing product in this regard. As a result, it will pose a great threat and competition. On the other hand, Google will be disadvantaged because it cannot pose competition on Facebook’s social media port folio. Volatility and Exchange Rates The Graph below shows the comparison between Google and the VXGOG option. In this case, it is evident that Google does not have a high volatility as compared to the other trade. It can be implied that Google’s performance is essentially predictable. Understandably, a less volatile market does not fluctuate frequently and randomly. Instead, it fluctuates reasonably in a manner that investors can predict and then invest. However, the highly fluctuating companies are associated with the possibility of making high profits or big losses. If a sharp and experienced investor is involved, it becomes easy to make profits and avoid loss. On the other hand, the companies whose volatilities are low form the preference of many risk-averse investors. The risk-loving investors prefer investing in highly volatile companies whose stocks rise and fall frequently and even randomly. Hedging and Property Rights Google hedging program is performing very well i n the current situation of the world. The company is hedging actively against the prevalent exchange rates in order to reduce the profitability of other companies such as Web Search. Towards the end of 2013, the company used about $34 billion to hedge against the possible poor performance (Miller, 2012). The company sought to raise and promote the USD amidst the worldwide credit crises and the currency fluctuations. Efforts in Corporate Social Responsibility Google has been known as one of the most reputable companies when it comes to the Corporate Social Responsibility. It is involved in a program known as Google Green which seeks to compel employees to use energy efficiently without waste. It also runs the Google China Social Innovation for College Students. This program is meant to enable students come up with ideas and develop them. Also, the company undertakes the Google Grant Program to provide any kind of aid. For example, it provides free advertisement to charitable organiza tions. Financial and Ratio Analysis Revenue The company’s total revenue has been growing rapidly over the years due to the increasing number of customers and innovation. In essence, the revenue income of the company over the last three years is shown in this graph. According to the graph above, it is evident that the company revenue has been increasing since 2011 to 2013. However, the rate of growth was faster between 2011 and 2012, but it reduced significantly from 2012 to 2013. This is an indicator that the earlier analysis was in order. Financial Ratios Ratio Value at 2014 Value at 2013 Value at 2012 Current ratio 4.8 4.58 4.22 Operating Margin 0.25 0.28 0.30 Return on Equity 0.17 0.18 0.20 Quick Ratio 4.8 4.58 4.18 Profit Margin 0.22 0.23 0.23 Gross Margin 0.61 0.60 0.63 Cash Ratio 3.83 3.69 3.35 Conclusion It is evident that Google is one of the most innovative and fast growing companies in the contemporary world. Indeed, the company has a deep histo ry which dates back to 1995. The company enjoys a big revenue size which has also reduced the rate of growth. In essence, it has been noted that the company faces various challenges in regard to the social, financial, and technical issues.Importantly, the rise of Facebook, vertical search, and the lack of diversity are some of the crucial challenges facing the company. It is therefore important that the company embarks on increasing its innovative capability and growth. Lastly, it cannot be disputed that the revenue and the profitability of the company keeps on rising over the years. References Arthur, C. (2012). Digital wars: Apple, Google, Microsoft and the battle for the Internet. London: Kogan Page. Kirkpatrick, D. (2010). The Facebook effect: The inside story of the company that is connecting the world. New York: Simon Schuster. Miller, M. (2012). Google. Emeryville, California: McGraw Hill Osborne. Rosen, J. (2011). Constitution Freedom and Technological Change. Washington, D .C.: Brookings Institution Press. Sutherland, A. (2011). Google. London: Wayland. This essay on Social, Technical and Financial Aspects of Google Company was written and submitted by user Ayleen B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.